Technology

Use of social networking sites can boost biz

MUMBAI: Three ad professionals have asserted that calibrated use of social media like Orkut, Myspace, Facebook and Flickr can skyrocket your business in quick times.


Samsika Marketing Consultants Jagdeep Kapoor and Social Wavelength Joint CEOs Sanjay Mehta and Hareesh Tibrewala were addressing a seminar on "Social Media for Corporate Communication and Marketing", organized by Indian Merchants’ Chamber. 
 
Kapoor said that the traditional mode of corporate communication through the print and electronic media was at best a ‘monologue’, ‘one-way traffic’.


The corporates had no easy way of getting feedbacks from their clients or finding out the consumers’ varied preferences, so as to review and redesign their market promotion strategies.


But with the advent of internet, especially web sites like Googles, Yahoo and Wikipedia, this situation has changed. The corporates could now intelligently engage in ‘a dialogue’ with their potential or existing consumers, so that they can send advertizing messages to the consumer public and get prompt feedback from them, all on realtime basis.


The sites like Ebay, Orkut, Myspace, Facebook, Flickr, Linked In, StumbleUpon, Digg, and Reddit could skyrocket your business overnight, if used intelligently as part of your market strategy.


"But, remember that the quality and other features of product and services which you are offering to consumers must be absolutely wholesome, sound and flawless. Otherwise, your entire marketing strategy may collapse catastrophically," Kapoor cautioned.
 
"Do you use an RSS reader like Google, Newsgator or Bloglines? Have you submitted content to a social network? Has your content become "popular" or hit the front page? Do you or a client of yours do social media marketing? This is an entirely new landscape with unlimited marketing potentials. It opens up great scope for building strong brands and finetuning one’s marketing strategies to suit the diverse interests of clients," he said.


The ad professionals in charge of the marketing strategies for the biggest Bollywood grosser 3 idiots successfully made use of the social networking sites for achieving success. A similar Social Media strategy was also being used for the launch of Ram Gopal Varma’s Rann.


"The social media offers us a superb opportunity to reccee, and be at it now, fast, contemporary. But, first doubly ensure that the direction of your direction is right, and your product is good, flawless. Otherwise, instead of soaring, the rocket may nosedive," he counselled.


Social media could also be used with great effect for launching election campaigns, raising social consciousness on critical issues and for achieving other wholesome social objectives.


Kapoor adds, "Social media is direct, and low-cost, and hence can suit small entrepreneurs’s budget. Its effect can be enhanced by integrating it with other media vehicles. The social message must remain consistent and must reflect the strong brand image of the corporate."


Mehta said that social media could be effectively used for advertising, selling, reputation management, listening, customer service, co-creating products and creating B2B relationships.


He cited the successful examples of multinationals using social media as a powerful marketing tool. Dell used it for offering exclusive discounts through Twitter. "


Tibrewala recommended that a social media strategy should have four key elements of Ps-- people, purpose, plan, and process.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=jSKv0oLN
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories