US leads spending in animation films: Study

MUMBAI: United States (US) leads the way when it comes to spending in animation, reveals ‘The Global Animation Industry‘, a study carried out by Screen Digest.

In the US, Walt Disney Co and Nickelodeon Animation Studios were the largest producers of animation content with 50 and 47 hours of content produced respectively in 2008.

Besides, other major companies such as 20th Century Fox Television produced 26 hours of content, Cartoon Network Studios produced content of 23 hours while Warner Bros TV Animation managed to produce 22 hours of animation content in the same period.

Although, Canada has emerged ahead of US and France in producing animation content with 382 hours produced in 2008 amounting to $265 million, US still leads with just 330 hours of animation content amounting to $376 million, making it the highest investment made by major animation players in the US, reveals the report.


In Europe, France was the highest producer with 259 hours in 2008, showing a sharp fall from a high of 395 hours in 2006.

"There is perhaps no genre of film or television more global than animation. A popular film or TV series in one country can quickly translate into a global phenomenon and success in these primary markets can feed through into DVD and licensing and merchandising revenues," says Screen Digest senior analyst Tim Westcott.

"Animation is costly and time-consuming and a return on investment can be slow to arrive. Programme budget cuts by broadcasters and the flat DVD market can make animation a tough business. Government-run support schemes offering loans and subsidies, tax breaks or other facilities are giving producers in the countries that offer them an increasingly important edge," Westcott adds.

The survey was done among 20 major companies from across eight countries that include Australia, France, Germany, Italy, Spain, UK, Canada and USA.

Screen Digest, based in London analyses the business of media companies which, includes film, television, broadband, mobile, cinema, home entertainment and gaming.


Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories