US consumers want pay TV, Over-the-Top Video

MUMBAI: Consumers in the US want their Internet TV, according to market research firm, In-Stat.

Already, based on In-Stat’s new multi-client research study, 26 per cent of consumer respondents report viewing Internet TV more than once per week. However, rather than a substitute for traditional pay TV services, consumers want their Over-the-Top (OTT) Internet video to compliment their traditional TV offerings.
In-Stat analyst Keith Nissen says, “Consumers want the best of both worlds: Pay TV and Over-the-Top Video. Nearly 40 per cent of consumer broadband household respondents want a combination of linear TV and on-demand TV, and nearly three quarters want to acquire all their video content from their pay TV service provider.”

The recent research by In-Stat also found the following:

While PCs remain the primary devices used for viewing Internet TV, consumers are increasingly using multiple devices, including internet TVs, and mobile devices.

Consumers use a variety of devices to get internet video to their TVs, including PC-based media adapters, dedicated media adapters, gaming consoles, Blu-ray players, and Internet-enabled TVs.
As of year end 2009, there are an estimated 24 million web-enabled devices in operation in the US. This is expected to grow to 102 million by 2013.

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