Technology

US consumers value programming over picture quality

MUMBAI: Even as consumers in the US race to buy the latest high-definition (HD) TV hardware and start embracing tomorrow‘s television promise, they continue to place more value on the breadth of available programming than on picture quality.















Survey findings were announced at ITV Con -- an Internet TV and interactive TV technologies conference in San Jose, California.

 

Orb Networks VP, GM television Herve Utheza says, "As content providers race to ramp up their digital offerings, the audience continues to see the true future of television more in terms of additional programming choices than better quality."


-- People valued programming choices over TV image quality (74 per cent to 26 per cent)


-- Looking ahead, to a world where TV will soon be offered on a variety of screens from small, to mobile, to large, the percentage of respondents choosing programming choices jumps to 90 per cent against 10 per cent to image quality


-- Programming choice preferences were highest for news (87 per cent), comedy (83 per cent) and general TV shows (77 per cent)


-- TV image quality was cited as most important among movies (45 per cent) and sports events (31 per cent)


-- Movie audiences are pretty much evenly split between choice and quality


-- Sports is the only category where image quality is the clear winner, but 41 per cent of respondents also admit not being interested in sports.

 

Utheza adds, "People want their HD movies or sports on the big screen TV in their living rooms, but they also want to see YouTube videos, Johnny‘s baseball game, and their favorite Internet TV program on the big TV.


"The Holy Grail for the television industry is creating systems that harness this demand for ‘new media‘ by making it as simple and easy to consume on the TV screen, as today‘s TV content. This is where IP delivered TV truly unleashes the promise of tomorrow‘s television: a hybrid world of pay TV, personal and ‘over the top‘ content where the consumer makes the choice of what they want among branded and ‘long tail‘ programming."

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Ajit%20Pai-800x800.jpg?itok=eQaNXAO8
Next-gen TV transmission standard proposed by US panel, to foster innovation

MUMBAI: The Federal Communications Commission (U.S.) has sought comment on a proposal that would allow television broadcasters to use the “Next Generation” broadcast television transmission standard, called “ATSC 3.0,” on a voluntary, market-driven basis.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Verizon-Operator_0.jpg?itok=_r9RjMEN
Processing video from linear to live, OTT & VR: Verizon launches Exponent for global carriers

MUMBAI: Verizon has globally launched Exponent, a new business and technology venture offering a portfolio of software and internet platforms designed to enable carriers around the world to quickly deploy and launch next-generation solutions. Exponent offers a foundation for carriers to fuel their...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Joe-French%20%281%29.jpg?itok=z26sS4io
Masstech announces key management promotions

Masstech – the trusted provider of innovative workflow and media asset management solutions – has announced two key management promotions. Savva Mueller has been named the company’s Vice President of Product Management and Marketing, while Joseph French has been promoted to Director of North...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Wire-and-cable-market%20%281%29.jpg?itok=_IlHm39q
Wire and cable market in India to expand at 15.61 pc CAGR by '20

Industry experts forecast the global electric wire and cable in India market to expand at a CAGR of 15.61 per cent during 2016-2020.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/optical%20fiber-800x800.jpg?itok=D69vNMjs
Power transmission towers & cables market forecast to expand at 7 pc CAGR by '23

MUMBAI: The power transmission towers and cables market is expected to exceed more than US$ 14 billion by 2023 expanding at a CAGR of more than 7.0 per cent in the given forecast period 2015 and 2023, according to Market Research Engine's new report which also covered Indian companies such as...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/naveen%20%281%29.jpg?itok=-P6RmzSx
Triple Play targets cable & net subs, deploying Conax-secured, multi-DRM

Conax, part of the Kudelski Group, and a leader in total service protection for pay-TV and digital entertainment services worldwide via broadcast, broadband and connected devices, has announced that Indian pay-TV operator Triple Play has selected technology from Conax and Corpus to help drive...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/07/Sue%20Rudd-800x800.jpg?itok=0lmTkd23
5G TV may rival cable, satellite & IPTV: Report

MUMBAI: TV and video delivery is likely to become a core capability of next generation 5G wireless services, concludes a new report from Strategy Analytics. Recent demonstrations have suggested that 5G will support 1Gbps data throughput rates. Combining 5G with other networking enhancements and...

Technology Hardware Uplinking & Downlinking
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/SONY-LG-800x800.jpg?itok=SQnBzrjz
LG, Sony to stop making 3D TV sets

MUMBAI: At one stage it was touted as the future of television. Thanks to the stupendous success that James Cameron’s 3D version of Avatar achieved at the box office with its spectacular 3D graphics and colors. A rash of manufacturers rushed in rolling out 3D TV sets which could be watched with...

Technology Hardware Distribution
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/CESAUTOMOTIVE800X800.jpg?itok=j1qYdiEF
CES 2017 catapults a connected world

LAS VEGA: CES 2017, the 50th anniversary of the largest global gathering of innovation and connectivity, concluded today, introducing ground-breaking products, providing opportunities for companies in every major global industry to conduct business, and shattering records.

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories