US consumer electronics devices market to touch $239.4 bn this year

MUMBAI: Research and Markets has announced the addition of the ‘United States Consumer Electronics Report Q4 2011 report to their offering.

The US consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around $239.4 billion in 2011. This is expected to increase to $276.6 billion by 2015 at a CAGR of three per cent, driven by premium TV sets, smartphones and notebooks.

Computers BMI forecasts US PC hardware sales of $144.8 billion in 2011. CAGR for the 2011-2015 period will be about 2.5 per cent, but multimedia and entertainment notebooks are growth areas.

US PC sales grew strongly in 2010, boosted by a revival of the business market. BMI projects the market is on course for total PC sales of around 90 billion in 2011. Notebooks remain the largest product category but face competition from the smartphones of RIM Apple, HTC and other vendors as well as tablet notebooks spearheaded by Apple‘s iPad.

Mobile Handsets: Total US market handset sales are expected to grow to around 160 million units in 2015. With an increasingly saturated US market, handset revenues will be driven by emerging product areas such as smartphones, touch screen phones and HD camera phones. Smartphones will be a key growth area and are forecast to account for more than 50 per cent of the US market handset sales for the first time in 2011, with Android models the fastest growing handset market segment. As new long-term evolution (LTE) networks began to come online, this should boost replacement handset purchases.

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