Technology

Turner targets mobile phone users with ZengaTV tie-up

NEW DELHI: ZengaTV, India’s leading mobile TV service provider, has entered into a strategic partnership with Turner Broadcasting System which will allow its users to access channels like CNN, Pogo and Cartoon Network free on their mobile phones.


The channels will provide the content to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry and viewers.


Commenting on the partnership, ZengaTV CEO Shabir Momiin said, “In line with our expansion strategy, we are absolutely delighted to partner with Turner Broadcasting System. As a premier broadcaster of CNN, Pogo and Cartoon Network, Turner Broadcasting can take full advantage of Zenga mobile TV network to deliver audiences the most comprehensive catalogue of cartoon channels and international news on mobile devices. With Tuner’s content going live on ZengaTV, I am sure we will reach out to larger audiences including children.”


India has over 900 million mobile subscribers and 13.7 million broadband subscribers. "We are rapidly becoming a digitally connected nation. Mobile TV is an exciting way to leverage technology and create an additional touch point, bringing kids and families closer to the universally popular stories in one of the largest and fastest growing mobile markets in the world,” Momiin added.

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