Technology

Traditional media needs to partner with UGC sites

MUMBAI: Traditional media owners need to form a partnership with user generated content (UGC) sites to serve their consumers.


This was a point that came out at a session at Ficci Frames that looked at User generated Content: Seizing the Opportunity.
 
The speakers were Viacom 18 senior VP corporate strategy and business Anuj Poddar, NDTV Networks and NDTV Convergence CEO Vikram Chandra, Anand and Anand head of copyright and entertainment law Jagdish Sagar and Intel Software and Solutions Group director Asia Pacific Narendra Bhandari.


Balika Vadu, for instance, is one of the top viewed videos on Youtube in India, demonstrating how traditional media can pull new media.


Copyright, however, remains a challenge and there is a lack of value flowing back to content owners. Solutions, though, are evolving. UGC has set across norms, including the filtering of content that has a copyright. 
 
There is no distinction being made between user created and user generated content, notes Sagar. In the first case, the content creator surrenders all rights he has when he puts it up on a site. Many things can be done to that content like translation which the owner cannot control. In the second instance, somebody else uploads the content which the content owner may not be aware of.
The key to get out of this quagmire is to find a user friendly way to empower copyright owners. Sites like YouTube promote copyright infringement, Sagar notes. Getting an injunction is not a complete solution as it can only work for large content owners. One could look at a copyright society or having a licensing mechanism.


Dwelling on the opportunities and challenges of UGC for traditional media, Chandra said traditional media companies can get feedback and have user engagement which is what NDTV Social enjoys. There is also citizen journalism where news channels get tip offs and photos from disasters. But the challenge lies in finding a business model, Chandra adds.


NDTV has a channel on YouTube and there is revenue sharing for ads. However if NDTV content is uploaded outside this channel, then there is leakage that happens.


Bhandari noted that new media devices like the mobile would get smaller and smarter in the coming 24 months, allowing for HD level video to come from phones. UGC sites could benefit from an open source model technologically, he added.
 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=zBE4YL3k
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=YeoN1Hcd
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=8nXgmc_U
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=uPD543QG
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=S9rP2yss
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=233hZ8S7
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=1e68Zg0C
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=s2F-oxzy
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=PCzLNCEq
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories