Topps launches 2012 edition of Cricket Attax

MUMBAI: Topps Sport & Entertainment is back with Cricket Attax 2012 based on the DLF Indian Premier League. Cricket Attax is the official trading card game of IPL.

This year the popular game will be available in a new avatar with all new Starter Packs and multi-packs in a veritable range of SKU?s ranging from Rs 15 to Rs 750.

Cricket Attax is a game for 2 players and the aim is to beat your opponent by scoring the most runs and losing the fewest wickets. Users can select and create their own team with the likes of Tendulkar, Dhoni, Sehwag, Virat, Gambhir, Kallis, Dravid, Ganguly, Gilchrist and Pollard just waiting to be found in card packets.

The Cricket Attax collection comprises primarily two key components - ?Cards? and ?Starter Packs?. There are a total of 194 cards to be collected including 144 regular cards, 25 sliver effect foil cards and 25 gold effect foil cards. The packs also include Limited Edition cards of Sachin Tendulkar, MS Dhoni and Zaheer Khan.

Topps Sport & Entertainment head of India operations Sanjeev Katyal said, ?Last year the brand brought in the culture of collectability and created a new category of collectables in India. The sales volumes created a history by reaching sales figures of nearly ten times than the nearest comparable toy collectable in the country. Given the enhanced depth and width of our offering and the massive scale of our marketing efforts, we are confident that this year we will multiply our reach both in terms of awareness and conversions at retail and set another new benchmark for Cricket Attax."

Last year Topps India Sports & Entertainment Company introduced India to the collectable culture with the launch of the Topps Cricket Attax trading card game.

The game was launched with nationwide media and BTL campaign and spread like a viral to reach millions of kids across the country.

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