Technology

TLC Intl to reach 100 mn homes globally this year

MUMBAI: Discovery Networks International (DNI) has announced new launches in the ongoing rollout of lifestyle channel TLC in Africa, Denmark, Finland, Latin America and Portugal. With these key launches, the network claims that it will reach more than 100 million households as of 2 November, 2011.


DNI president, CEO Mark Hollinger said, "On the heels of TLC‘s successful launches across Europe, Africa and Asia-Pacific, the upcoming debut of TLC in Latin America, Finland, and Portugal, the network now reaches 170 markets and more than 100 million households internationally, and 200 million worldwide.


"TLC‘s brand strength and programming diversity has become a powerful complement to the Discovery Channel brand-and the strong ratings generated by both TLC programming from the United States and original series created by DNI‘s production team are already attracting loyal audiences in multiple markets around the world."
 
TLC launched in Finland on 1 November and in Portugal on 2 November 2011.


In Latin America, Discovery Travel and Living underwent a brand enhancement to become Travel and Living Channel (TLC) beginning 1 November, available to viewers in 38 countries across the region.


On 14 October 2011, TLC had launched in 46 countries across Africa through Discovery‘s distribution partner, Multichoice. The biggest pay-TV operator in sub-Saharan Africa, Multichoice will air TLC on Africa‘s digital DStv service, which has 3.5 million subscribers across the continent. TLC is also available in South Africa on Top TV.


TLC also launched on 6 October 2011 in Denmark to one million households across the country. In its first day on air, TLC succeeded in lifting primetime viewership by 94 per cent, due to strong showings by popular programs including ‘What Not To Wear‘ and ‘On The Case With Paula Zahn‘.

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