TinselVision sews up content deals with B4U Music & Shemaroo

MUMBAI: TinselVision, an online video-on-demand (VoD) service for South Asian communities overseas, has inked content deals with B4U Music and Shemaroo Entertainment.

The deal with B4U Music will allow TinselVision to offer about 500 hours of Indian and Bollywood music videos and programming.

B4U currently delivers Bollywood music videos, “Indipop,” and music programming over nearly 10 different satellites to audiences in more than 100 countries including India, the US, UK, Europe, the Middle East, Africa and Canada.

"Our consistent investments of time and resources into developing a strong relationship with B4U senior management has been time very well spent,” says TinselVision chairman and CEO Chase Weir. "We look forward to a long and rewarding relationship as we extend their presence and practice in our target markets.”

Speaking of the partnership and agreement, B4U Networks CEO Sunil Rohra offers, “We have been visiting with the TinselVision principals now for nearly a year. This is a very able and expertly guided venture with huge marketplace promise and, truly unique talents for building trusted partnerships. We look with real anticipation for the fruits of our contributed value and their tireless labors in convergence media.

Adds Pankaj Bhushan, VP of S&M for the company and, the executive who negotiated the license: “We are rapidly closing the circle on our 360 degree content strategy."

TinselVision has also signed a distribution deal with Shemaroo for download of movies. Through the terms of the agreement, TinselVision has obtained non–exclusive license to distribute, via its online service, about 100 Shemaroo movies including recent releases - Naya Daur, Dhamaal and the award winning Manorama Six Feet Under.

The partnership is expected to expand beyond the initial 100 film deal. “TinselVision‘s content distribution partnership with Shemaroo Entertainment adds to our excitement as we count down to the public launch of our beta online video-on-demand service,” says Weir.

Adds Shemaroo Entertainment director Jai Maroo, “Innovation being an ongoing process at Shemaroo Entertainment, we are always working to create and bring the best experience to consumers across the globe through different formats. New technologies like Internet, IPTV, Mobile and other emerging technologies are just a natural extension of our existing work portfolio. We are certain that exhibiting our movies online with services like TinselVision will benefit the International consumers who can now access Indian movies online at their convenience. This effort will also help us monetize the revenues lost to piracy.”

TinselVision has already tied up content deals with Zee TV and Star India. The US-based Indian-centric venture is also in talks to get in sports content.

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