Technology

Timex bets big on digital; to launch webstore

MUMBAI: Global watch major Timex Group India Ltd. has undertaken a slew of initiatives on the digital platform to tap into the increasing audience on the medium. These include the launch of a webstore, active Facebook pages for its brands Timex and Helix and a dedicated Youtube brand channel.


The Helix and Timex webstore can be explored with a common login id. The timepieces available on the website feature sports, fashion, casual and formal collection. The customers can make the payment online by using their domestic and international credit cards, Visa debit cards and net banking payments from select banks in India.


Apart from this, shoppers can also keep abreast of the latest from Timex‘s brands through the Facebook fan page which will have content around the latest products, brand, events, generic posts focusing on fashion, sports and fitness and facilitates everyone to interact and give opinion on the products.


The brands‘ You tube brand channel will include all Timex India brands videos, product manuals, informative presentation on product accessories converted in to flash files along with the some promotional content linked with Timex India/ Helix India Facebook page.


Timex Group India Ltd. CEO and MD V D Wadhwa of said, "The number of web-shoppers has increased exponentially in the last few years and it was natural for us to tap this segment as well. Timex web-store is aimed to bring Timex brands in the priority list of their target audience. The variety of content on Facebook fan page, would help us establish connect with the users and make our brand more desirable. Through YouTube brand channel, we aim to build a complete eco-system around all our brands videos and seed them in interesting ways which would help in building great brand resonance."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Projector.jpg?itok=NxBwjeHW
Shift towards Lazor/LED, projector market expanding at 22% CAGR

MUMBAI: Projectors are one of the fastest growing product lines in India due to the booming education market. Changing lifestyles, decrease in price and rising spending on electronics has led to an upsurge in demand for high-end products including projectors.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/Dalet.jpg?itok=0-5wx5GR
Dalet to expand opportunities for b'casters & content producers

MUMBAI: Dalet Digital Media Systems will present its forward-thinking, agile media solutions at the BroadcastAsia2017 show (BCA), held in Singapore from May 23-25, on stand 4T3-05. Dalet solutions streamline a wide range of workflows for broadcasters and media organizations around the world,...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/LG%20%26%20SES.jpg?itok=IJvnNLDE
LG & SES to demonstrate 4K high frame rate tech

MUMBAI: SES and LG Electronics will demonstrate OLED TV’s cutting-edge 4K High Frame Rate (HFR) broadcast at the tenth SES Industry Days conference in Luxembourg on 16 & 17 May. The 4K HFR content will be transmitted live via an ASTRA satellite at 19.2 degrees East and displayed on LG’s OLED TV...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/16/Michael%20Hawkey.jpg?itok=4U-bvF_d
TiVo brings entertainment to Panama Cable Onda subs

MUMBAI: TiVo Corporation, a global leader in entertainment technology and audience insights, today announced that Cable Onda, a leading television service provider in Panama and long-time TiVo partner, has agreed to expand its offerings and will soon offer its customers the latest TiVo Gateway DVR...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/11/Ian_Goldsmith-David_W_Jones_0.jpg?itok=PipNfkbS
Irdeto helps Rogue Wave Software secure banks & PSPs

MUMBAI: Irdeto, the world leader in digital platform security, and Rogue Wave Software, maker of Akana and a leading provider of API Management, API security and Microservices solutions for digital businesses, have announced a partnership to help banks and payment service providers (PSPs) protect...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/08/Nadeem%20Khan_2.jpg?itok=zyJc49bI
Gartner sees VIDIZMO as a 'challenger' for Enterprise Video Content Management

MUMBAI: VIDIZMO, a leading enterprise video platform provider, has been recognized as a challenger by information technology research and advisory firm Gartner Research, Inc. in its annual Magic Quadrant for Enterprise Video Content Management. The Gartner Magic Quadrant evaluates vendor...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/05/LATAM.jpg?itok=uWgTkYY0
Virtualise content: Prime Focus signs deal with Turner LATAM

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed an agreement with Turner Latin America, where PFT’s CLEAR™ Broadcast Cloud will provide work order and supply chain management along with end-to-end process monitoring of critical tasks, with reports and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/04/Anil%20Ambani.jpg?itok=Dhy1Ez2I
R-Com signs pact with Aegis for VR & gaming, $ 36bn HPC market forecast

MUMBAI: Reliance Communications' undersea cable unit Global Cloud Xchange has entered into a HPC pact with two companies to provide cloud computing services. Traditionally, HPC has focused on serving end users, but the growth of IoT and Big Data, combined with the emergence of virtual reality and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/03/chris.jpg?itok=jVQOBS-4
Content & OTT solutions: Alliance & India's Fullorbis tie up to sell NETArchive

Data archiving leader Alliance Storage Technologies and Fullorbis Technologies have teamed to expand sales throughout India. Fullorbis intends to sell and promote Alliance’s purpose-built NETArchive solutions to help archive, manage, optimize and protect critical data serving customers in a variety...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories