Times Internet ropes in Ozone Media as mobile inventory sales partner

MUMBAI: Ozone Media, India’s leading online ad network, have forayed into mobile advertising to provide 360 degree solutions to brands in the mobile space including development of content and support with the mobile ad-network on performance driven campaigns.

Ozone Media has announced the launch with a deal with IPL new media rights holder Times Internet as their exclusive sales partners for IPL 2012 WAP, Android and Blackberry Applications.

"We are excited to partner with Ozone Media for our exclusive IPL 5 mobile channel inventory with a projected audience of 4 million unique audiences totaling to 80 million impressions. We needed a robust partner to channel our Mobile inventory sales. Our satisfactory association with Ozone Media on their display ad network has made them our first choice for our mobile ad inventory,” Times Internet Limited director Upen Roop Rai said.

Ozone has been in an expansion mode in the past few months roping in premium publishers and attracting multi-million dollar accounts.

“Mobile advertising is expected to grow seven fold in the next five years. It is a lucrative opportunity and a natural progression for us. We endeavor to repeat the success of our display ad network in the mobile space as well and be the number one choice for advertisers. With an inventory pool of 40 million unique audience spread across premium publishers and our stellar relationships with publishers, this channel will be our next inflection point,” said Ozone Media CEO and founder Kiran Gopinath.

Mobile advertising currently accounts for a small share of the market, at Rs 1 billion 2011 but is expected to grow significantly over the coming years to an estimated Rs 7.6 billion in 2016, according to Ficci-KPMG Indian Media and Entertainment industry report 2012.

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