Technology

Times Internet launches BoxTV

NEW DELHI: Times Internet Limited has launched BoxTV as a new technology which is something between IPTV and YouTube.


Based entirely on a library of content which can be accessed by the subscriber, BoxTV will have over 2000 television episodes of popular series. To make this content attractive, BoxTV has also build software around each of these films which can help the subscriber to choose and see only action sequences, songs, comedy scenes, and background of the filmmakers or actors.


BoxTV will be accessible via iPhone, iPad and Android devices and even popular TV-connected platforms such as Roku (which will allow users to view the content, whenever they travel).


Times Internet Ltd CEO Satyan Gajwani told indiantelevision.com that BoxTV is a product with a user-centric design approach, backed by a large content bank with anytime-anywhere access for subscribers.
While refusing to give exact figures, he said that anything between Rs 100 to 500 million had gone into investment to set up the system. Since the system is not dependent on internet service providers, there is no fee to be shared with them. This was not the case in IPTV which was computer-centric.


However, several million dollars had been spent to buy software from 30 to 40 partners such as Sony, Shemaroo, NTV, Zoom, Lehrein, Rajshri Pictures, Contentino and One Take Media.


Gajwani said that Zoom may create special software for BoxTV since it belonged to the Times Group.


General Manager (Marketing) Gurbir Singh said BoxTV is purely invitation-based. He said publicity will initially be word of mouth but he hoped it will go on all platforms soon.


General Manager (Digital Video Initiatives) Pandurang Nayak said the service will initially be free. However, subscribers who register could take on premium service which will provide more software by paying Rs 499 per month in India (initiative price Rs 199), $ 9.99 (invitation price $ 4.99) in the United States, and 9.99 pounds sterling (4.99 pounds sterling) in the United Kingdom.


Gajwani admitted that he expected the initial response to come from overseas, including non-resident Indians. The metadata about each film that includes background, sequence wise viewing and so on would prove very attractive. The system also had a parental control built in so that it could not be accessed by children without a password.


While there is no interactivity with the TIL, the site will also have features where a subscriber will know what his friends are watching and their comments.


Gajwani said that 90 per cent of the software will initially be free. Answering a question, he said the advertising will be relevant and not intrusive to the subscriber.


BoxTV.com has a ‘freemium model’, which means that a part of the content will be available on an ad-supported free-to-user basis, and the rest will be available on a monthly subscription basis. BoxTV had put up an invite-register page in February this year and in August they launched an invite-only alpha preview of the product. Since then it claims to have accrued more than 50,000 invite requests.


The BoxTV player has been designed and built from scratch with unique features for a ‘lean back’ experience with three different modes - normal, wide and full screen for viewing content. Its most popular feature is the lights-off feature that gives users optimal viewing opportunity for high-quality videos. It also has an auto-bandwidth optimiser for working well on low or inconsistent bandwidths for optimal viewing while a user is on the move. What sets BoxTV apart from competitors is that it is the only site that focuses on getting international (Hollywood) content to Indian users and takes Indian content (both mainstream Bollywood and regional content) to Indians living worldwide and in India.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Projector.jpg?itok=NxBwjeHW
Shift towards Lazor/LED, projector market expanding at 22% CAGR

MUMBAI: Projectors are one of the fastest growing product lines in India due to the booming education market. Changing lifestyles, decrease in price and rising spending on electronics has led to an upsurge in demand for high-end products including projectors.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/Dalet.jpg?itok=0-5wx5GR
Dalet to expand opportunities for b'casters & content producers

MUMBAI: Dalet Digital Media Systems will present its forward-thinking, agile media solutions at the BroadcastAsia2017 show (BCA), held in Singapore from May 23-25, on stand 4T3-05. Dalet solutions streamline a wide range of workflows for broadcasters and media organizations around the world,...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/LG%20%26%20SES.jpg?itok=IJvnNLDE
LG & SES to demonstrate 4K high frame rate tech

MUMBAI: SES and LG Electronics will demonstrate OLED TV’s cutting-edge 4K High Frame Rate (HFR) broadcast at the tenth SES Industry Days conference in Luxembourg on 16 & 17 May. The 4K HFR content will be transmitted live via an ASTRA satellite at 19.2 degrees East and displayed on LG’s OLED TV...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/16/Michael%20Hawkey.jpg?itok=4U-bvF_d
TiVo brings entertainment to Panama Cable Onda subs

MUMBAI: TiVo Corporation, a global leader in entertainment technology and audience insights, today announced that Cable Onda, a leading television service provider in Panama and long-time TiVo partner, has agreed to expand its offerings and will soon offer its customers the latest TiVo Gateway DVR...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/11/Ian_Goldsmith-David_W_Jones_0.jpg?itok=PipNfkbS
Irdeto helps Rogue Wave Software secure banks & PSPs

MUMBAI: Irdeto, the world leader in digital platform security, and Rogue Wave Software, maker of Akana and a leading provider of API Management, API security and Microservices solutions for digital businesses, have announced a partnership to help banks and payment service providers (PSPs) protect...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/08/Nadeem%20Khan_2.jpg?itok=zyJc49bI
Gartner sees VIDIZMO as a 'challenger' for Enterprise Video Content Management

MUMBAI: VIDIZMO, a leading enterprise video platform provider, has been recognized as a challenger by information technology research and advisory firm Gartner Research, Inc. in its annual Magic Quadrant for Enterprise Video Content Management. The Gartner Magic Quadrant evaluates vendor...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/05/LATAM.jpg?itok=uWgTkYY0
Virtualise content: Prime Focus signs deal with Turner LATAM

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed an agreement with Turner Latin America, where PFT’s CLEAR™ Broadcast Cloud will provide work order and supply chain management along with end-to-end process monitoring of critical tasks, with reports and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/04/Anil%20Ambani.jpg?itok=Dhy1Ez2I
R-Com signs pact with Aegis for VR & gaming, $ 36bn HPC market forecast

MUMBAI: Reliance Communications' undersea cable unit Global Cloud Xchange has entered into a HPC pact with two companies to provide cloud computing services. Traditionally, HPC has focused on serving end users, but the growth of IoT and Big Data, combined with the emergence of virtual reality and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/03/chris.jpg?itok=jVQOBS-4
Content & OTT solutions: Alliance & India's Fullorbis tie up to sell NETArchive

Data archiving leader Alliance Storage Technologies and Fullorbis Technologies have teamed to expand sales throughout India. Fullorbis intends to sell and promote Alliance’s purpose-built NETArchive solutions to help archive, manage, optimize and protect critical data serving customers in a variety...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories