Thumbplay launches digital music store in beta

MUMBAI: Thumbplay has launched a full-service digital music store in Beta.

Through Thumbplay, millions of music fans can now download -- wirelessly -- DRM-free songs directly to select MP3-enabled phones as well as PCs.

To date, Thumbplay has secured rights to more than 1.5 million songs from major labels including Universal Music Group and EMI Music, and from independent digital music providers The Orchard and INgrooves.


With access to music through both the Thumbplay web ( ) and mobile ( ) sites, customers now receive song downloading from any location. Moreover, audio quality has been optimised for superior mobile playback while file sizes have been kept to a minimum.

In addition to the ability to download songs, to select MP3-enabled phones and PCs, the music can be transferred to most portable music players, including the iPod. Customers can instantly and easily search for and purchase music in addition to the extensive array of other content the company offers, including games, videos and more.


Thumbplay‘s MP3 downloads are $.99 per song through monthly subscriptions. For $9.99 per month, Thumbplay customers are given 10 credits to be used toward any content on the service; MP3s are one credit, or $.99 each. The value to new customers is even greater, as they automatically receive 10 bonus credits in their first month of service.

Thumbplay CEO and founder Are Traasdahl says, "Right now, there are millions of customers who own phones that are
already able to serve as excellent MP3 players; and, in fact, a significant number of consumers are now using their phones as their primary entertainment devices.

"The number of our customers with MP3-enabled phones has grown five-fold in the last 18 months alone. Naturally, we had to respond to such demand, and at the same time, we had to deliver the great customer-experience Thumbplay users have come to expect. I‘m proud to say we‘ve accomplished both goals today with our new digital music store, thanks in large part to such terrific launch partners as Universal Music, EMI Music, The Orchard and INgrooves."

Thumbplay offers entertainment content, direct-to-consumers, on more than 2,000 devices among every major carrier in the US.

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