Technology

Techzone enters into strategic alliance with PTC Punjabi

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/07/Untitled-1_20.jpg?itok=dRgeS9w3

MUMBAI: The Punjabi entertainment industry has been in great demand and hence has been producing content that is widely consumed not only amongst the Punjabi community, but also amongst the large Hindi speaking masses.

Keeping in mind the demand, Techzone, an aggregator, developer, publisher and distributor of entertainment content in the world, has entered into a strategic alliance with a Punjabi entertainment channel, PTC Punjabi. The alliance will provide a platform for direct interaction with audience for the channel by offering Techzone’s short code 56060.

With this alliance, PTC Punjabi aims to engage its vast and much spread out audience across various parts of the country and interact with them via SMS services, program related activities (MYSMS, PTT), contests like opinion polls/Voting and subscription based services (News, Astrology, Jokes etc.).

Speaking about the alliance, PTC Network CEO & director Rajiee M Shinde said, “Interactive Marketing enhances Viewer Engagement with the channel and SMS & other VAS services offered by Techzone help us to that aspect. We are looking at more such Interactive Services and this strengthening our relationship with our ardent viewers who seek us out, platform irrespective.”

The response of the SMS services has been overwhelming already with 1.5 lakhs SMS subscription between Oct. 2012 and Mar. 2013. The highest gainers till now are PTC Music awards with 28, 500 sms hits, PTC Film awards with 14, 000 sms hits and the Miss PTC Punjabi Beatuty & Talent Pageant with 16, 000 sms hits.

PTC Network president & director Rabindra Narayan said, “Significant SMS responses on our key properties have been extremely encouraging. Viewer Response & reaction important in shaping further content strategy. Our viewers are extremely loyal and almost consider it their right to convey their feedback back to the channel. We are always striving to better our content basis their feedback, rather than only relying on Industry Viewership figures.”

On the same, Techzone MD Naveen Bhandari said, “PTC Punjabi is the No. 1 Punjabi entertainment channel in India, Australia, UK, USA & Canada and the reason for this is the unique content they offer to their consumers. We are glad to become a part of such an authentic brand where our robust technology will engage the user directly with the channel and also give Techzone a large platform for creating better visibility for ourselves. PTC Punjabi has a strong international appeal, thus, we are expecting to reinforce our global customer base through this alliance. This alliance in future will also prove to be another bench mark in our many efforts to strengthen our regional content portfolio in India and becoming the preferred VAS provider across the world.”

In future, Techzone plans to extend its VAS services like CRBT, IVR, WAP and apps etc for PTC Punjabi to make the channel’s content available on mobile platform and ensure more effective content monetization for the channel.

Commenting on the ongoing adoption of VAS services amongst the known media channels, Bhandari added, “Over the years we have witnessed a paradigm shift in the content monetization space. VAS has opened new doors for the non VAS related content providers to reach out and opine with their audience even without having to associate themselves with telecom operators. Techzone wishes to spear head this change with the advanced technology and reach, and its unique content monetization strategies. ”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/j%26j-800x800.jpg?itok=EsJOPXNm
India's startup gets J&J support for maiden device

Ray IoT is creating a non-contact wellness and sleep tracker for babies for which it has received support by Johnson & Johnson and HAX. Ray IoT will be introducing its product at the Consumer Electronics Show (CES) in Las Vegas 5-8 January. This is the first time a startup from India has been...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Anita-Ganti_0.jpg?itok=hWjR3ACM
Wipro middleware powers integration-ready Hisense 4K; supports HD-PVR features

MUMBAI: Wipro Limited, a leading global information technology, consulting and business process services company, announced that its Digital TV Middleware solution has successfully enabled Hisense 4K TVs in Japan. Hisense Co. Ltd. is a multinational white goods, brown goods and electronics...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Richard-Weissbourd.jpg?itok=v93F_Cyu
Harvard Research on kids to kick off Kidscreen Summit 2017

TORONTO: Kidscreen is thrilled to announce that Dr. Richard Weissbourd, director of the Human Development and Psychology programme at Harvard University, will open 2017’s biggest event for leaders in children’s entertainment with the presentation of a new research study exploring why and how we...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/TCL.jpg?itok=Mxc9zE5S
TCL reveals new TVs with top tech featuring Dolby vision

TCL reveals newLAS VEGAS: TCL®, one of the world’s largest and America’s fastest-growing television brand, today announced an innovative portfolio of new products at the 2017 International Consumer Electronics Show (CES). The latest additions feature Dolby Vision™ high-dynamic range (HDR)...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/04/Steeve-Huin.jpg?itok=tFzx1Eeh
Irdeto joins Frog by Wyplay community to offer integrated security solutions

LAS VEGAS: Irdeto, the world leader in digital platform security, today announced a new licensing agreement with Wyplay to join more than 140 companies in the Frog by Wyplay community, which offers software to operators to provide an innovative TV experience. Through the new partnership, Irdeto and...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/03/CES-2017.jpg?itok=odmNUzNq
CES 2017 promises most diverse event experience in 50-year history

ARLINGTON, VA: To celebrate 50 years, CES® 2017 is poised to be bigger, bolder and more varied than ever before. With a record-breaking footprint of more than 2.6 million net square feet of exhibits, CES 2017 will feature new marketplaces, more than 850 first-time exhibitors, seven keynote...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/20/Alain-Louchez.jpg?itok=AMB6Cnxv
IoT conversations will promote interoperability: NASSCOM, Georgia Tech tie up

NEW DELHI: The National Association of Software and Services Companies (NASSCOM) and the Georgia Tech Advanced Research Corporation (GTARC) joined to advance Internet of Things (IoT) and fostering IoT-based innovation through the development of a conducive ecosystem in India.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/ATTO_0.jpg?itok=SvBSbt35
ATTO certifies Gen 6 Fibre Channel HBAs with Quantum Storage

MUMBAI: ATTO Technology, Inc., a global leader of storage, network connectivity and infrastructure solutions for data-intensive computing environments for nearly 30 years, has announced the successful testing and certification of its new Celerity™ 16Gb Gen 6 Fibre Channel host bus adapters (HBAs)...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/17/Rahul%20Nehra.jpg?itok=mP6RbVf2
Friend MTS-Castle Media to tackle Bollywood's digital piracy using unique watermark tech

MUMBAI: Piracy is a serious challenge to the entertainment industry in India. In fact, according to the Motion Pictures Distributors Association of India (MPDA), India country is infamous for having one of the highest rate of video piracy in the world. Lack of stringent IP protection laws to...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories