Technology

Tech firms up in arms over proposed television rights treaty













MUMBAI: Dell, HP, AT&T, Sony, podcast firms and net broadcasting firms are among those who have come together to voice their dissent against a proposed treaty by the World Intellectual Propertry Organisation (Wipo).



This will give television channels a new set of intellectual property rights over content. The firms mentioned above will fight to stop the UN proposal being adopted internationally.
Media reports state that the plan being opposed is called the Treaty on the Protection of Broadcasts and Broadcasting Organisations. Wipo convenes in Geneva this week to discuss steps to be taken regarding the treaty.

It would create a new class of IP rights designed to protect broadcasters from having their signals being stolen. The treaty reports indicate is designed to help fight signal piracy across countries. Here a channel shown in one country is re-broadcast in another without permission.



The technology companies have signed a protest document against the treaty. The firms say that they remain unconvinced that a treaty is necessary at all. "We note with concern that treaty proponents have not clearly identified the particular problems that the treaty would ostensibly solve, and we question whether there are in fact significant problems that are not addressed adequately under existing law. Further, we are concerned that the current treaty approach differs radically from US legal traditions, and, if implemented, would require substantial and unnecessary changes to current US law."

The parties say that if the treaty moves forward in any form then the current rights-based approach of the treaty must be abandoned. They argue that creating broad new intellectual property rights in order to protect broadcast signals is misguided and unnecessary, and risks serious unintended negative consequences. They recommend instead a signal protection-oriented approach, ideally focussing narrowly and specifically on protecting signals from intentional misappropriation or theft.


The protest is being co-ordinated by digital rights activist group the Electronic Frontier Foundation (EFF).



Podcasters and internet broadcasters claim that the treaty may give broadcasters a lot of rights over internet content.


The new rights that the treaty seeks to give channels include an exclusive right of retransmission for over-the-air television signals (retransmission involves capturing a broadcast signal and rebroadcasting it without permission of the copyright holder or the original broadcaster) and more than doubling the term of protection for broadcasts to 50 years from the current 20-year term.


EFF has expressed concern that the proposed treaty will endanger consumers? existing rights, restrict the public?s access to knowledge, stifle technological innovation, preclude free and open source software, and limit competition in the next generation of broadcast and Internet technologies. It believes that Congressional hearings should be held in the US to address concerns.


EFF argues that before creating a brand new set of exclusive rights for broadcasters, cablecasters, and netcasters, there should be a demonstrated need for such rights, and a clear understanding of how they will impact the public, educators, existing copyright holders, online communications, and new Internet technologies.


Also it says that Treaty proponents have not provided a clear statement of the particular problem that justify the need for the new treaty, and why they are not able to be addressed adequately under current treaties and law. EFF notes that while Treaty?s ostensible goal is protection against broadcast signal theft, the treaty goes far beyond that by creating broad new intellectual property rights over the recording or fixation, and subsequent uses of, recorded
programming content.


Creating a new layer of rights that apply on top of, and in addition to, copyright law, would allow broadcasters to restrict access to public domain works and use of information that would be lawful under copyright law. This will directly impact all entities that rely on the balanced set of exceptions and limitations in national copyright.


A Wipo statement regarding the treaty said: "Updating the IP rights of broadcasters currently provided by the 1961 Rome Convention began at WIPO in 1997. A growing signal piracy problem in many parts of the world, including piracy of digitised pre-broadcast signals, has made this need more acute."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=zBE4YL3k
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=YeoN1Hcd
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=8nXgmc_U
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=uPD543QG
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=S9rP2yss
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=233hZ8S7
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=1e68Zg0C
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=s2F-oxzy
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=PCzLNCEq
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories