Technology

Tdsat asks Doordarshan to furnish Rs 200 mn bank guarantee to ESPN

NEW DELHI: The Telecom Disputes Settlement and Appellate Tribunal (Tdsat) has directed public broadcaster Prasar Bharati to submit a bank guarantee to sports broadcaster ESPN Software over a payment dispute with regards to live broadcast of nationally important cricket matches on Doordarshan.


In its interim order, Tdsat has, however, prevented ESPN from encashing the guarantee without the its permission.


Prasar Bharati has contested a demand by ESPN for payment of its share of advertisement revenue for matches carried live simultaneously on Doordarshan on grounds of violations of the provisions of the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, 2007.


The sports broadcaster, which runs ESPN, Star Sports and Star Cricket channels, has challenged Prasar Bharati‘s refusal to share the revenue, based on which the Tdsat has asked Prasar Bharati to provide a bank guarantee.
Prasar Bharati is required to share 75 per cent of the advertisement revenue from live cricket matches telecast by it and the rights for which are held by another broadcaster under the Act.


Tdsat chairman S B Sinha and member P K Rastogi have also decided to hear the ESPN-Prasar Bharati case on a expeditious basis.


The tribunal said: "Indisputably in terms of the provisions of the Act and the Rules, the respondent in the fact of the present case (Prasar Bharati) is to share 75 per cent of its bid amount, which amounts to Rs 200 million, with the petitioner ESPN, wherefore it has to furnish a bank guarantee."


The Tdsat order is, however, not clear on the tournament or matches for which Prasar Bharati has declined to share its advertising revenue with ESPN.


K Parasaran, Additional Solicitor General appearing for Prasar Bharati, told Tdsat that the petitioner (ESPN) and/or the International Cricket Council (ICC) have violated the spirit of the provisions of the Act and the Rules framed there-under in so far as ICC continues to give its advertisements and its logo which is violative of the underlying spirit of the Act. He pointed out that Rule 3 was clear that "the revenue would not be shared for the revenues that the rights holders – in this case ESPN or ICC - make out of."


The Section 3 of the Act provides that no content rights owner or holder and no television or radio broadcasting service provider shall carry a live television broadcast on any cable or direct-to-home (DTH) network or radio commentary broadcast in India of sporting events of national importance, unless it simultaneously shares the live broadcasting signal, without its ads, with Prasar Bharati to enable them to re-transmit the same on its terrestrial and DTH networks in such manner and on such terms and conditions as may be specified.


Prasar Bharati has objected to ICC continuing to give its advertisements and its logo in the live feed passed on to Doordarshan for re-transmission, which the public broadcaster says is in violation of the provision of of the act. The act requires that the content rights owner or holder should provide advertisement-free broadcasting signal to the public broadcaster but the provision has been violated with the delivery of ICC advertisements and logo along with the feed for the live cricketing event.


The section also provides that the advertisement revenue sharing between the content rights owner or holder and Prasar Bharati shall be in the ratio of not less than 75: 25 in case of television coverage and 50: 50 in case of radio coverage.


Rule 4 of the rules framed under the act provide that the party getting the marketing rights shall give a bank guarantee to the other party for an amount equal to the other party’s share of guaranteed revenue which shall be valid for a period of six months from the first day of the month succeeding the month in which the sporting event comes to an end.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/stb%20%281%29.jpg?itok=pU2kNGZD
Indian and Chinese companies tie up for pre-integrated VAS Ready STB

Technology company specializing in digital media Corpus and Chinese digital products supplier Jiuzhou are to offer an STB solution bundled with Value Added Services (VAS) applications to enable operators monetize their digital investments and achieve faster ROI and profitability.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/qw%20%281%29.jpg?itok=xNbG4zeg
Spectranet video delivery optimised through Qwilt

Broadband Internet Service Provider Spectranet has chosen content delivery and open caching solutions provider Qwilt’s award-winning open caching solution to optimise over-the-top (OTT) video delivery and improve Quality of Experience (QoE) for its subscribers.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/camron-o-nil.jpg?itok=isUPKsXu
Adore partners Riedel solution

MUMBAI: In its continuing quest to provide broadcasters with traditional and new media solutions, systems integrator Adore Technologies Singapore has selected Riedel's Artist digital matrix intercom solution for Accenture's state-of-the- art webcast facility in Gurgaon, India.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/02/ctv%20%281%29.jpg?itok=uA7lD5TK
CTV audience measurement: YuMe, Nielsen tie up for programmatic platform

YuMe, Inc., a proven partner for video advertising leadership and innovation, today announced that it is working with Nielsen to bring to market the first programmatic platform-based campaign-based audience composition measurement offering for Connected TV (CTV) campaigns. This unique offering...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Inside%20image%20%281%29.jpg?itok=RPvWT5qW
Meet the brains behind Caavo, India-designed unique STB

MUMBAI: Meet the brains who founded the unique Caavo, a device that delivers a unified TV experience where devices and services come together to offer ultimate control. Caavo TV box serves as a universal control system for cord cutters that have multiple streaming boxes. The device is equipped with...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Ajit%20Pai-800x800.jpg?itok=eQaNXAO8
Next-gen TV transmission standard proposed by US panel, to foster innovation

MUMBAI: The Federal Communications Commission (U.S.) has sought comment on a proposal that would allow television broadcasters to use the “Next Generation” broadcast television transmission standard, called “ATSC 3.0,” on a voluntary, market-driven basis.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Verizon-Operator_0.jpg?itok=_r9RjMEN
Processing video from linear to live, OTT & VR: Verizon launches Exponent for global carriers

MUMBAI: Verizon has globally launched Exponent, a new business and technology venture offering a portfolio of software and internet platforms designed to enable carriers around the world to quickly deploy and launch next-generation solutions. Exponent offers a foundation for carriers to fuel their...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Joe-French%20%281%29.jpg?itok=z26sS4io
Masstech announces key management promotions

Masstech – the trusted provider of innovative workflow and media asset management solutions – has announced two key management promotions. Savva Mueller has been named the company’s Vice President of Product Management and Marketing, while Joseph French has been promoted to Director of North...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Wire-and-cable-market%20%281%29.jpg?itok=_IlHm39q
Wire and cable market in India to expand at 15.61 pc CAGR by '20

Industry experts forecast the global electric wire and cable in India market to expand at a CAGR of 15.61 per cent during 2016-2020.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories