Tata Steel revamps website, expands digital footprint

MUMBAI: Tata Steel has revamped its website The website was an attempt on the steel giant‘s part to trigger a debate on the role of values in Indian society. The new avatar of the website has new sections and means of accessing the site, including a WAP version and tablet application.

Having launched the site last year, has been given a new look in order to expand reach and appeal to a new visitors and make it more interactive. Most of these changes have been triggered through the website‘s fans and followers.

The website‘s design has been enhanced to give visitors the experience of an interactive world. It has a new interface where visitors can read, debate, poll and get to see what `Valueabled‘ is happening around them. It showcases, talks, and guides the youth to values that shape our lives today.

With Tata Steel aims to create virtual nation of values namely ‘The Values Nation‘ where one can explore all things ‘valueabled‘. It has features like ‘Values Library‘ which helps visitors find all past posts and can post their additions, ‘Valueseum‘ allows visitors to see Tata Steel and other Tata Group campaigns and ‘Values Arcade‘ - a platform where visitors can play games centered around values. They can also sign up as ‘Valuezens‘ and earn ‘Value Points‘ that can be redeemed for various rewards by engaging in the various activities.

The WAP avatar of the website facilitates reach to mobile phones that are increasingly becoming home to all online content. In addition, ‘Valuesapp‘ a recently launched tablet application for all iPad visitors sports a collection of all that is ‘Valueabled‘ on myriad subjects, stories on values from around the world and an almanac of campaigns from Tata Steel and other Tata Group companies.

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