Technology

Tata Sky to premiere UTV, Eros movies on PPV channel

MUMBAI: Tata Sky, the direct-to-home (DTH) operator, has signed movie syndication deals with UTV and Eros for two recently released movies from each of them.









The deal will see premiere of Kaminey, Agyaat, Chintuji and Vaada Raha…I Promise on Tata Sky’s pay-per-view (PPV) service, Showcase. The movies will be available for whole of the September.


Tata Sky CMO Vikram Mehra told Indiantelevision.com, “The idea behind getting recent releases on PPV is to kill piracy, which also helps in monetization for the DTH operator as well as the producer. Also, the middle and upper-middle class family audiences get the luxury of watching a new movie at their leisure.”

 

Movies like Kaminey and Chintuji are available for Rs 75 each per viewing, while Vaada Raha is for Rs 100. Agyaat is available for Rs 50 on the pay-TV operator’s platform.


Mehra remained tightlipped about the kind of deal that Tata Sky has signed with the producers. “There are different kinds of deals with different studios. It may include minimum guarantee (MG) as well as revenue sharing.”


Vishal Bharadwaj’s Kaminey is a dark comedy showcasing the cunning side of humans to achieve happiness. The lead actors of this film are Shahid Kapoor and Priyanka Chopra.


Ram Gopal Verma’s, Agyaat is a thriller and revolves around the realm of fear. A film unit goes for a shoot at a location deep in the forest of Sri Lanka. Each character in this film exhibits their quirkiness, their arrogance and their mixed feelings for each other.


Produced by Next Gen Films, Chintuji starring Rishi Kapoor in the lead, swivels around a small town called Hadbahedi which is ignored and in search of its identity viz-a-viz Triphala, its neighboring town. Other characters in the film are portrayed by Priyanshu Chatterjee and Saurabh Shukla.


Vaada Raha…I Promise is a tale showcasing the brutal truths of life and how innocence brings joy in a depressing existence. The characters are portrayed by Bobby Deol and Kangana Ranaut.

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