Technology

Tata Sky to offer Bipasha’s Fitness Gym on Actve Games

MUMBAI: The direct-to-home (DTH) firm Tata Sky has joined hands with Hungama Game Studio to launch a new fitness based game, featuring Bipasha Basu, on its interactive services platform.


The new game, Bipasha’s Fitness Gym, will be available on Actve Games, where Basu will be seen in a sporty look in a fitness centre. With equipments like Treadmill, Crosstrainer, Cycling, Swissball, ropes and dumbbells, the centre includes four rooms - Yoga, Diet, Steam and changing room. 
 
This game is conceptualised and developed by Hungama Game Studio, a part of digital entertainment company Hungama Digital Media, and Basu herself.


In the game, players will have to place the members on respective equipments according to the given sequence and complete their regime successfully, moving on to different levels.


Tata Sky chief marketing officer Vikram Mehra said, “Last year Tata Sky introduced a completely new breed on television gaming on its Actve Games platform with an aim of making every home the new playground. Since then the concept of playing these new breed of high tech games across multiple genres on the DTH platform continuous to receive an overwhelming response among subscribers with age no bar. After the success of the Yuvraj Singh Cricket Championship on our platform, we believe that the latest edition of Bipasha’s Fitness Gym will enjoy similar success."

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