Technology

Tata Sky begins publicity, trade activities













MUMBAI: Aasman se seedhe aapke ghar (straight to your home from the sky). This could well be the tag line for Tata Sky‘s proposed DTH service, slated to be launched June-July 2006.


So what‘s new? Well, Tata, "India‘s most trusted company", and Star, "India‘s No. 1 entertainment company," feel the people of India should be told that the two entities have "come together to change the way in which television is watched in India." And, Tata Sky has started the process of telling the tale of world‘s "most advanced" DTH service --- one must admit quite engagingly so.

 

The 40-slide presentation being made by Tata Sky to the trade affiliates, on the other hand, has upset the cable fraternity. At one place, to hammer home the point that cable operators get eliminated in a DTH service, some funny lines have been used (cablewallah to consumer: I don‘t have electricity, you can‘t watch TV or I fight with the channel for non-payment, you pay the price --- here goes the cricket match) that presumably have not gone down well with cable ops of Mumbai.

 

The text points out that a consumer need not "suffer a poor quality cable service" as he has the right to choose channels he wants to watch and pay only for those. "Could you ever imagine a choice like?" the text eggs on a consumer, who‘s then told after sales service means "problems are no problems."


Apart from the high quality programming and DVD-type visual experience, free onsite installation of the hardware and maintenance under warranty are thrown in as added sops.


For the gaming freaks, Tata Sky promises a personal games parlour where new games will be made available periodically for the whole family at no extra cost.


The presentation also goes to list step-by-step the installation process and how the digicomp is compatible with most varieties of TV sets.


Unstated however, are the costs involved for a consumer, which is also an indication that the various packages, probably, are still being worked out.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Brightcove_0.jpg?itok=OMVu25Ro
Brightcove Signs agreement to acquire Ooyala’s online video platform biz

Brightcove, a global provider of cloud services for video, has announced that it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud video technology.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/01/silver.jpg?itok=Ge4a-jEz
Silverpush grows 100% y-o-y following apac expansion

SilverPush, the marketing technology platform powered by artificial intelligence (AI) designed to effectively improve engagement between brands and consumers, is set to become the fastest-growing contextual marketing tech company from India.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/shemaroo.jpg?itok=HA92023K
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/09/truecaller.jpg?itok=TzsguYab
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ms.jpg?itok=o8sdWF27
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/P%26G.jpg?itok=fWndM1I-
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ces.jpg?itok=ZuVLQRNO
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/04/Synamedia.jpg?itok=-gsubF80
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/web.jpg?itok=BldnOoXa
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories