Tata Docomo to commence 3G services from 5 November

BANGALORE: Tata Teleservices‘ GSM arm said Wednesday it will commence 3G services across all the 9 circles where it has been granted 3G spectrum from midnight of 5 November.

The telcom major expects to complete the roll out across all the cities and towns in these 9 circles by the end of this year.

The telco has 3G license for Karnataka, Kerala, Madhya Pradesh-Chhattisgarh, Rajasthan, Gujarat, Uttar Pradesh (West), Punjab, Haryana and Maharashtra.
Tata Docomo’s HSPA + 3G services network supports high speed internet services with speeds up to 21.1 Mbps which also supports high definition voice (HD Voice). The introductory 3G service portfolio includes applications such as Video SMS, video streaming, mobile television, ultra high speed data transfers, route-finder, live AArti and gaming.

”About 4 per cent of our subscriber handsets are 3G. With the huge numbers that India and China have, we expect volumes to drive down pricing of handsets soon. We will be pushing our 3G offerings as has been the norm for all our Docomo mass media communications,” said TTL MD Anil Sardana, while speaking with Sardana is also the MD of Tata Teleservices (Maharashtra) Ltd (TTML).
At present TTL works with content aggregator Apalya for its mobile TV services for its Photon Plus brand which offers around 50 channels. With time the number of channels is also likely to increase. Apalya will also be providing content for Tata Docomo’s 3G offering.

“As far as charges are concerned, we will try and follow the Tatasky model of pay for what you view. We will be disclosing the pricing for all the 3G services on the 11th of this month, until then all Tata Docomo subscribers can avail of our 3G services for free. All Tata Docomo SIM cards will be activated for 3G services from 5 November,” informed Sardana.

FCB Ulka handles the creative duties, Wolf Ollis the design of the logo, and Lodestar the media buying for Tata Docomo.

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