Technology

Tata Docomo launches Vas for GSM customers

MUMBAI: Tata Teleservices’ telecom brand, Tata Docomo, has launched a location-based advertising service, ‘Offers Near Me’, for its GSM customers in Andhra Pradesh.


With this new offering, the company attempts to live up to its brand philosophy ‘phones are not just for talking’. It has partnered with Stay In Touch Mobile for this value-added service (Vas) offering and has piloted this project in Andhra Pradesh.


The new service will be rolled out nationally in a phased manner. It will allow Tata Docomo GSM customers to receive deals, offers and discount coupons from their favourite retailers like FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops and auto dealers. Value deals and discounts offered depend on the location the customer is travelling in and individual retailer offers. The service is free of charge.


Tata Teleservices Mobility- head non-voice Sunil Tandon said, “Tata Docomo is pleased to partner with Stay In Touch Mobile, which specialises in real-time location-based advertising service. We were very encouraged by the pilot results of ‘Offers Near Me’, and we are sure this will provide even greater value to our customers, enriching the mobile experience beyond just talking. It will not only keep customers abreast of the latest deals and discounts in their vicinity, but will also ensure greater savings by providing relevant offer details on their phones.


Customers have already seen great results from the preferential and location-based services launched earlier like Route Finder and Smart Pilot, and I am optimistic that ‘Offers Near Me’ will see a huge uptake in the Indian context.”


Stay in Touch Mobile CEO and co-founder Raj Karan added, “Offers Near Me is India’s early first location-based opt-in program that allows opt-in mobile consumers to receive relevant deals and discount coupons from their favorite retailers. Advertisers and retailers can also register with Stay In Touch Mobile and create targeted, geo-fenced campaigns to reach out to Tata Docomo subscribers with offers when they are at key locations—like airports, malls, at office or even at home.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Wire-and-cable-market%20%281%29.jpg?itok=_IlHm39q
Wire and cable market in India to expand at 15.61 pc CAGR by '20

Industry experts forecast the global electric wire and cable in India market to expand at a CAGR of 15.61 per cent during 2016-2020.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/optical%20fiber-800x800.jpg?itok=D69vNMjs
Power transmission towers & cables market forecast to expand at 7 pc CAGR by '23

MUMBAI: The power transmission towers and cables market is expected to exceed more than US$ 14 billion by 2023 expanding at a CAGR of more than 7.0 per cent in the given forecast period 2015 and 2023, according to Market Research Engine's new report which also covered Indian companies such as...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/naveen%20%281%29.jpg?itok=-P6RmzSx
Triple Play targets cable & net subs, deploying Conax-secured, multi-DRM

Conax, part of the Kudelski Group, and a leader in total service protection for pay-TV and digital entertainment services worldwide via broadcast, broadband and connected devices, has announced that Indian pay-TV operator Triple Play has selected technology from Conax and Corpus to help drive...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/07/Sue%20Rudd-800x800.jpg?itok=0lmTkd23
5G TV may rival cable, satellite & IPTV: Report

MUMBAI: TV and video delivery is likely to become a core capability of next generation 5G wireless services, concludes a new report from Strategy Analytics. Recent demonstrations have suggested that 5G will support 1Gbps data throughput rates. Combining 5G with other networking enhancements and...

Technology Hardware Uplinking & Downlinking
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/SONY-LG-800x800.jpg?itok=SQnBzrjz
LG, Sony to stop making 3D TV sets

MUMBAI: At one stage it was touted as the future of television. Thanks to the stupendous success that James Cameron’s 3D version of Avatar achieved at the box office with its spectacular 3D graphics and colors. A rash of manufacturers rushed in rolling out 3D TV sets which could be watched with...

Technology Hardware Distribution
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/CESAUTOMOTIVE800X800.jpg?itok=j1qYdiEF
CES 2017 catapults a connected world

LAS VEGA: CES 2017, the 50th anniversary of the largest global gathering of innovation and connectivity, concluded today, introducing ground-breaking products, providing opportunities for companies in every major global industry to conduct business, and shattering records.

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/fordgt800x800.jpg?itok=T3KbZBaH
Innovation at CES 2017 transcends industries and spurs emerging markets

LAS VEGAS: The latest emerging innovation across every major industry takes center stage this week at CES® 2017, with product launches that propel global markets from automotive, sports and fitness, software, healthcare, entertainment and more. Owned and produced by the Consumer Technology...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/cesunveiled800x800.jpg?itok=KeLVVGP6
CES 2017 unveils game-changing innovation to the world

LAS VEGAS: The future of technology was unveiled yesterday on opening day of CES® 2017, as more than 3,800 companies debuted products across a record 2.6 million net square feet of exhibit space. Opening day featured future-focused product announcements and keynotes from the leaders of Carnival...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/j%26j-800x800.jpg?itok=QZjekAkk
India's startup gets J&J support for maiden device

Ray IoT is creating a non-contact wellness and sleep tracker for babies for which it has received support by Johnson & Johnson and HAX. Ray IoT will be introducing its product at the Consumer Electronics Show (CES) in Las Vegas 5-8 January. This is the first time a startup from India has been...

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories