Technology

Tata Docomo launches Vas for GSM customers

MUMBAI: Tata Teleservices’ telecom brand, Tata Docomo, has launched a location-based advertising service, ‘Offers Near Me’, for its GSM customers in Andhra Pradesh.


With this new offering, the company attempts to live up to its brand philosophy ‘phones are not just for talking’. It has partnered with Stay In Touch Mobile for this value-added service (Vas) offering and has piloted this project in Andhra Pradesh.


The new service will be rolled out nationally in a phased manner. It will allow Tata Docomo GSM customers to receive deals, offers and discount coupons from their favourite retailers like FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops and auto dealers. Value deals and discounts offered depend on the location the customer is travelling in and individual retailer offers. The service is free of charge.


Tata Teleservices Mobility- head non-voice Sunil Tandon said, “Tata Docomo is pleased to partner with Stay In Touch Mobile, which specialises in real-time location-based advertising service. We were very encouraged by the pilot results of ‘Offers Near Me’, and we are sure this will provide even greater value to our customers, enriching the mobile experience beyond just talking. It will not only keep customers abreast of the latest deals and discounts in their vicinity, but will also ensure greater savings by providing relevant offer details on their phones.


Customers have already seen great results from the preferential and location-based services launched earlier like Route Finder and Smart Pilot, and I am optimistic that ‘Offers Near Me’ will see a huge uptake in the Indian context.”


Stay in Touch Mobile CEO and co-founder Raj Karan added, “Offers Near Me is India’s early first location-based opt-in program that allows opt-in mobile consumers to receive relevant deals and discount coupons from their favorite retailers. Advertisers and retailers can also register with Stay In Touch Mobile and create targeted, geo-fenced campaigns to reach out to Tata Docomo subscribers with offers when they are at key locations—like airports, malls, at office or even at home.”

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