Sydus, IMI launch India's 1st music mrktng digital platform

MUMBAI: Sydus, the creative streaming media that bridges the gap between mobile and web, has penned a deal with the Indian Music Industry (IMI), led by Saregama, Universal, Tips, SonyBMG.

This allows Sydus to access their entire catalogue of music tracks from the last 60 years. With over 500,000 tracks consumer will have access to classics of Lata, Asha, Rafi, Kishore Kumar etc apart from the latest hits like Awarapan, Kailash Kher etc.

Available on both mobile and web players, the relationship will allow users to access digital content like never before through OnDemand and free music service supported by advertisers. This collaboration between Sydus and the $1.56 billion Indian Music Industry covers tracks in 12 different languages by 139 member record labels and allows branded consumers greater diversity with which to create channels reflecting their brand values.


Sydus president Saumil Nanavati says, "Digital platforms are where the young adult market is today and music marketing is the way to reach them. With 150 million mobile users and 35 million internet users, we are providing to the Indian business community is a way to tap directly into that market and get their message across to the right audience."

IMI chairman Subroto Chattopadhyay says, "This is a great leap forward into the digital world for the Indian Music Industry. With an experienced partner like Sydus, we believe customers will have greater choice to engage with our creative works in a fashion that is most relevant for India‘s youth: mobile phone and the internet."


IMI president V.J. Lazarus says, "We are extremely happy with the collaboration with Sydus. This new avenue allows our partners to reach out to the biggest audience - the Indian youth, with minimal cost to them, thereby increasing desirability for and an affinity with the brand."

SonyBMG India/Thailand MD Shridhar Subramaniam says, "With their professional content programmers, Sydus is providing IMI content for their digital platform that allows brands to provide customised music to Indian consumers. This collaboration is a win-win situation and an an innovative and equitable revenue share for the content owners.

"Working with a trusted partner, such as Sydus, allows us to offer a more intimate connection to a brand‘s target Audience."

With the consolidation of 60 years worth of Indian music under Sydus, consumers are now able to get what they want, when they want it. At the same time, it provides greater control over content, significantly aiding in the fight against music piracy. Both these services will be available simultaneously on web and mobile platforms, making it a truly digital offering.

Sydus‘ free-to-consumer software is available through their website, with OnDemand Music Streaming and content from IMI becoming available in the third quarter of this year.


Latest Reads
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories