Technology

Sun TV restructures distribution biz; creates two verticals

MUMBAI: Southern broadcasting major Sun TV Network is restructuring its distribution business to expand its footprint across the globe via all fixed networks including cable, direct-to-home and internet protocol television, HITS and MMDS.


Sun will create two verticals. While one will manage the South Indian and international business, the other will focus on the expansion of Sun TV bouquet into the north, west and eastern markets of India. 
 
Earlier, Indiantelevision.com had reported that Sun TV would be entering into the distribution of television channels business along the lines of Star Den, Zee Turner and MSM Discovery.


"This is an important initiative for us in the distribution platform business and is being created with the vision of better leveraging our television brands across the country and internationally. The initiative will benefit consumers of all our products and signals our deep commitment to drive greater growth from subscription revenues,” said Sun TV Network chairman and MD Kalanithi Maran.


Sun TV also announced the appointment of two senior distribution professionals - Mohammed Mujeebuddin and Jawed Akhthar – to manage these business units.


Among the new appointments, Mujeebuddin will head the South India and international operations of the company. He comes with over 15 years of experience with the cable and broadcasting industry.


Prior to Sun, he was with Star Den Media Services as EVP, where he was heading the sales function nationally.  
 
Akhtar, on the other hand, will head the North, East and Western India operations. He comes with more than 20 years of experience in channel distribution, subscription and the cable industry.


Earlier, Akhtar was associated with Star TV group for more than 13 years where he was EVP - distribution, managing Star‘s all India cable distribution business. His last assignment was with WWIL/Zee Group as EVP.


The company also said that it is excited in building a robust channel distribution platform. “The vision is to incorporate the best practices to create a platform of premium content, which adds value to the entire distribution chain," the company said.

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