Sufei’s Diary posts 15.3 mn online interactions in China

MUMBAI: Sony Pictures Television International (SPTI) has announced that its youth series Sufei‘s Diary has generated over 15.3 million online interactions.

The series was produced by SPTI through its joint venture with China film group, Huaso Film/Television Digital Production Company Limited (Huaso).


The series debuted across China in mid-December 2008. The 40-episode multiplatform series follows the adventures of 18-year-old Sufei as she adjusts to her new life in Shanghai with her father and stepmother after moving there from Beijing to attend university.

According to SPTI, Sufei‘s Diary is viewed online daily via portals such as, online video-sharing site and nationwide university broadband network, In addition to social-networking websites, Sufei‘s Diary is also shown on television screens in some of China‘s major airports and it will also play on screens in public buses and subway stations in Beijing and Shanghai (subway only).

Viewers are encouraged to interact with the show through weekly online polls to help guide Sufei in some of the difficult decisions she has to make. The choice with the most votes affect the storyline of the next episode. Besides the weekly online voting, viewers can also interact with the series and its main characters in a myriad of ways such as online comments, blogs and through updates on their mobile phones. So far, the show has already attracted over 15.3 million such interactions, SPTI claims.


SPTI VP, production Mary Chan says, "We believe the show is not only entertaining, but the level of interaction offered by the show towards our advertising partners‘ brands is something which cannot be replicated by traditional television programs. That is why we are already talking to advertisers at this early stage about innovative brand integrations for season two of the show".

Sony Pictures Entertainment, China chief representative Jiande Chen adds, "We are very pleased that Huaso has been able to take a global format and successfully adapt it in China to create branded entertainment which appeals to both viewers and advertisers."

Latest Reads
Airtel renews long-term partnership with Synamedia to drive digital TV innovation

Synamedia, the world’s largest independent video software provider, today announced that it has extended its relationship with global telecoms operator Bharti Airtel in India. The new multi-year contract builds on Airtel’s 12-year partnership with Synamedia and the two firms’ shared foc uson...

Technology Software Applications
Astro partners with Synamedia for new video services

Synamedia and Astro Malaysia Holdings (Astro), today announced they have entered into a strategic partnership to deliver a seamless premium video experience to Astro subscribers across all devices. Synamedia is the largest independent video software provider while Astro is Malaysia’s leading...

Technology Software Applications
Brightcove Signs agreement to acquire Ooyala’s online video platform biz

Brightcove, a global provider of cloud services for video, has announced that it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud video technology.

Technology Hardware Components
Silverpush grows 100% y-o-y following apac expansion

SilverPush, the marketing technology platform powered by artificial intelligence (AI) designed to effectively improve engagement between brands and consumers, is set to become the fastest-growing contextual marketing tech company from India.

Technology Hardware Components
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories