Technology

StratosHear launches premium mobile ad network

MUMBAI: Mobile media company StratosHear has launched MobiAdz, its premium mobile advertising network.


StratosHear has, thus, expanded its mobile advertising offerings from rich audio advertising to include mobile Internet ad formats-such as banner, video and text.
 
StratosHear has deep experience working with leading telecom operators to ad-enable their subscriber base through its multi-channel, telco-grade ad platform. It has worked with top global and national brands to deliver brand campaign results with its AdRBT product that delivers radio-style ad placement on caller tunes.


The company has leveraged this experience in designing MobiAdz from the ground up. Furthermore, they have incorporated artificial intelligence-or self-learning-into the proprietary algorithms that power MobiAdz and are used to ensure optimal ad targeting and strong campaign results. As such, the MobiAdz engine goes beyond the traditional ad network approach to deliver advanced campaign optimization techniques for its publisher and advertiser partners. 
 
Says StratosHear CEO Vinay Kumar, "We are very excited to extend our reach via MobiAdz through the mobile Internet channel. We are now uniquely positioned to offer the broadest set of mobile advertising solutions that can reach the breadth of mobile consumers, from the entry level handset to the highest end smart phone user, and from a rural village in India to anywhere in the world."


Publishers too will benefit from StratosHear‘s launch of MobiAdz. The company‘s approach of having a media sales team in-house to reach the broadest set of advertisers for both brand and performance campaigns, will help publishers to more effectively monetise their inventory.


Says StratosHear executive director Kushal Sanghvi, "MobiAdz helps advertisers reach the premium consumer segment in a targeted manner. As telcos launch 3G services and more powerful smartphones begin to emerge, mobile Internet access will begin to dwarf its PC counterpart."

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