Technology

Starhub renews deal for Bundesliga football

MUMBAI: Singaporean pay TV operator Starhub TV will be the home of Bundesliga football in Singapore for three more seasons after concluding a contract extension with broadcast rights-holder DFL Sports Enterprises for up to, and including the 2014/2015 season.


The rights package includes ‘live’ coverage of up to 170 Bundesliga games, the Supercup, weekly match-week previews and an hour-long highlights show. The rights to content for online and mobile platforms are also included.


Starhub VP of home solutions, content Iris Wee said, “The Bundesliga is one of the top football leagues in the world and has a fast-growing global following. Singapore viewers enjoy the fast-paced, attractive football that the league offers and we are pleased that it will continue to excite our customers for three more seasons. It has been a joy working with DFL Sports Enterprises and we look forward to our continued partnership”.


The Bundesliga is ranked as the third best professional league in Europe (based on Uefa’s country coefficients which is determined the results of each football association‘s clubs in the five previous UEFA Champions League and UEFA Europa League seasons). Featuring clubs such as Bayern Munich and Borussia Dortmund, the league also boasts of international stars such as Mario Götze, Klaas-Jan Huntelaar, Philipp Lahm, Franck Ribery, Arjen Robben and Bastian Schweinsteiger.

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