Star World introduces viewer feedback tool on Facebook

MUMBAI: English GEC Star World has introduced a digital initiative on Facebook, called the Viewer Partner Programme (VPP).

Aimed at capturing customised research from its core audiences on the channel‘s overall programming and marketing strategy, Star World’s Viewer Partner Programme is an audience feedback tool that strengthens their commitment to engage audiences beyond television in India. Thisfeedback tool has been introduced on the online social network Facebook in India.
The VPP will facilitate structured feedback from the channel’s core TG; thereby channeling their views and opinions on existing programming, on air customised show promos as well as the advertising format. Through this programme, Star World will partner with its viewers to assist and incorporate insights into their programming and marketing strategy.

Designed in-house, the digital application will have a VPP tab on the Star World fan page on Facebook.

Viewers can partner the channel in defining their future programming and marketing through a process of a basic registration and gain access to the feedback tool. The viewers subscribing to the VPP will then be authorised to participate in various discussion forums, Surveys etc. Star World will strategically gauge feedback and use it to define the channel‘s future strategies.

Star India GM, senior VP, English Channels Saurabh Yagnik said, "Our research has shown that Star World’s Target Group comprises of viewers who are internet savvy and consumers of social networks. Getting insights on consumer’s needs and wants has always been a challenge as our core TG does not actively participate in research. By launching Viewer Partner Programme, we hope to partner directly with our huge, spread out viewer base that comprises of over 2.7 lakh fans on Facebook, and use their insights to continuously refine STAR World’s Programming strategy, shows and promotions. Hence this tool would help in procuring the best and most accurate feedback in a systematic manner.”

Star World’s VPP aims to be a game changer in the industry as this programme will enable the channel to know what the viewer prefers to watch on television. Currently, the Viewer Partner Programme is being initiated for Star World, and going forward it will replicate across the other network English channels.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW – a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India’s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India’s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ‘FalconEye’ to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights™ OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories