Star signs first CAS agreement in Delhi

NEW DELHI: Star India looks like being the first major broadcaster to sign on to the CAS bandwagon.

In a clear statement of intent directed at its detractors who have been claiming that India‘s leading broadcast network is only paying lip service to the government mandated rollout of addressability, Star has signed up with one of South Delhi’s biggest independent cable TV networks, Home Cable, for CAS-enabled services.

This agreement between a broadcaster and a cable network also heralds that the "CAS dawn" is around the corner.


Says Star India president - advertising sales and distribution Paritosh Joshi, "We have sent out CAS agreements to all the cable networks operating in the CAS notified areas of Mumbai, Delhi and Kolkata. We expect to have signed contracts in place well within the government-stipulated deadlines."

"Other than Home Cable, we expect to sign up the other networks in Delhi like SitiCable (now called WWIL), INCablenet and Hathway (26 per cent owned by Star) by tomorrow evening. In Kolkata there are seven or eight networks while in south Mumbai the main ones are Hatway and INCablenet," Joshi pointed out.

Addressability is an issue that has been buffeted by various forces, including political ones wherein the underlying theme had been to stall it as long as possible.

Home Cable is owned by Vikki Chowdhry and services a sizable number of households in the posh Maharani Bagh and New Friends Colony areas of South Delhi where CAS is scheduled to be rolled out from 1 January 2007.

According to Chowdhry, “The court mandated CAS has to be rolled out and since my network was one of those that has registered with the government, it is better I finish signing up the various agreements with broadcasters as soon as possible.”

Those cable networks and MSOs who have applied for government clearance for CAS rollout in Delhi include WWIL, the Hindujas-controlled INCablenet, Hathway and few other independent operators who have big networks servicing a large area.

CAS is scheduled to be rolled out in south zones of Mumbai, Kolkata and Delhi from the midnight of 31 December 2006 wherein all pay channels would have to pass through a set-top box on a mandatory basis.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories