Star partners with Prime Focus for digital workflows

MUMBAI:Star India has commissioned digital content services group Prime Focus Technologies (PFT), a part of the Prime Focus Group, to deploy integrated, multi-platform content operations infrastructure specifically for broadcasters.
The solution, based on PFT’s Clear technology platform, will manage Star’s end-to-end digital workflows. This initiative will allow Star to drive operational efficiencies within its organisation, take more creative control of its content and leverage the opportunity to monetise new multi-platform delivery models.

PFT will create a dedicated network infrastructure connecting the digital media supply chain to Star. Under this model, production companies, brands and advertising agencies are connected by PFT via fibre to the broadcaster and ultimately to playout locations and multi-platform delivery channels to enable end-to-end file based operations. 
It also deploys an integrated content operations platform. The Clear technology platform puts Star’s content at the centre of its organisation, enabling concurrent rather than sequential workflows and driving efficiency growths across the business.

It will also create a multi-platform processing, packaging and delivery infrastructure. This component will allow Star to both
monetise their content aided by data-modelling and cataloguing, and to quickly customise content for distribution across different platforms.

“The future of the broadcasting industry lies in digitisation,” said Star India COO Sanjay Gupta. “With this world-leading initiative, Star is opening the door to digital workflows, allowing us to more effectively scale our business, embrace the migration to HD and increase our focus on non-linear platforms. This is a great step forward, not just for Star, but for the broadcasting industry, and we are proud to be leading the charge.”

Star will shortly be launching HD versions of its key channels in the Indian market, and PFT has designed the content operations infrastructure to handle acquisition, QC, transcoding and delivery of HD files with Dolby E audio.

“Prime Focus Technologies is proud to be driving the transition from tape to file, recasting broadcast infrastructures to cater to next generation consumers and their multi-screen entertainment requirements,” said Prime Focus global CEO Namit Malhotra. “Together, Star and PFT are leading the industry through a pioneering change, both in India and worldwide, providing a unique approach and a production-proven platform to enable a new, Broadcast-centric digital media supply chain.”

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