Technology

Star One rechristens as Life OK in the US

MUMBAI: After repositioning as Life OK in India, Star One is going to go through a similar surgery in the US.


Star One had ceased operations on 16 December and the Hindi general entertainment channel was given a new life as Life OK on 18 December in India. Now the channel has been rebranded in the US as well.


Life OK is distributed in the US by International Media Distribution as a complimentary service to its fellow Star India Networks including Star India Plus, Star India Gold, and Star India News.


The rebranded channel and logo play out the popular mantra- "Life is Good."


The channel will air shows including Meri Maa, Smile Please, Saubhagyavati Bhava, Tum Dena Saath Mera, Devon Ke Dev, Mahadev, Sapnon Ke Bhanwar Mein, Sach Ka Saamna, and Main Lakshmi Tere Angan Ki.


"Life OK stands for everyone who is positive, full of energy, optimistic and is committed to entertain its viewers with content that propels them in a new direction," said Star TV EVP international business Rajan Singh. "This rebranding and programming reflects a value system that reminds people to cherish what they have. The channel remains part of Star Television Network."


Life OK is available in the US with operators like CableAmerica (MO), Cincinnati Bell (OH), Comcast (CA, DC, IL, NJ, PA, TX, VA, WA), Cox (VA), En-Touch (TX), OpenBand Media (VA), RCN (DC, IL, MA, NY, PA) and San Bruno Cable (CA), Star said.

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