Technology

Star launches HD feed, calls it 'Asli HD'

MUMBAI: Star India has launched the high-definition feed of five of its network channels – Star Plus, Star Gold, Star movies, Star World and NGC.


In the last 8-10 months, we have been investing not just in terms of financials, but also time and efforts in training and infrastructure. The result is Asli HD, which we can legitimately claim as the real HD with end-to-end transformation,” Star India CEO Udaya Shankar said.


Calling their channels Asli HD (Real HD), Star India claims it is the only network which offers Asli HD content that is shot in HD, recorded and edited in HD and mixed for 5.1 Dolby surround sound.
  
Star India has partnered with Dolby Laboratories to use Dolby Digital Plus for the 5.1 surround sound. “We are pleased to be working with Star TV to transform the sound of television entertainment in India,” said Dolby Laboratories VP Asia Pacific Mahesh Sundaram. “Dolby Digital Plus brings cinematic surround sound for movies and stunningly realistic sound for television programs so Star TV viewers can enjoy their favourite content as the artists intended.”


Shankar, however stressed that HD is not an end game but an intermediate stop for Star towards improving viewing experience.


All the five channels will bear the mark of HD on their respective channel logos.


However, the channels are at present available only on Tata Sky HD platform and Star is in talks with other DTH providers for carriage.


Indiantelevision.com has confirmed with Tata Sky that the DTH platform has added the channels to its HD pack, which already has NGC and Discovery apart from the IPL HD feed. "The HD pack is charged at Rs 50 per month and there is no plan to increase the price, Tata Sky CMO Vikram Mehra said.


Meanwhile, star Den has priced the channels at Rs 16 (NGC), Rs 20 (Star World), Rs 30 (Star Plus) and Rs 34 (Star Movies and Star Gold).
 
"The launch of Asli HD today is a testimony to our commitment to offer our viewers world class media experience. With Star‘s popular entertainment channels turning HD, a high definition revolution is set to kick start in India. This is just a glimpse of a slew of exciting initiatives we will roll out in coming months,” Shankar added.


Starting 18 April, the company will start its marketing campaign to promote the HD experience. It will be a high intensity multimedia campaign with two TVCs in English and Hindi each with Karan Johar elaborating the HD effect.



The TVC will be aired on Star Network channels, news channels (Star news, Aajtak, NDTV); and kids channels (Cartoon Network and Hungama). In print, it will put advertisements in Times of India national and Mint’s Bombay and Delhi editions. It will also place hoardings in Mumbai and Delhi while there are retail tie-ups with Croma, Next, Vijay Sales and Kohinoor. It will also promote Asli HD on OOH screens and multiplex.



Star India also unveiled its new corporate logo- Hot Star.



Shankar said, "Our new corporate logo reflects the vigor and vitality of a new India, that Star has been privileged to grow with. We see this as a source of energy for the entire company, to continue to fire up for the opportunities and challenges in serving and inspiring our viewers."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=WN0NPBYn
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW – a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=XNFEcfVQ
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=aq6Nc5eG
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India’s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India’s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=_UKBq1kZ
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ‘FalconEye’ to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=F8KKyrXQ
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights™ OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=hC6uaBo3
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=vqdqRSNf
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=C0lEuPHt
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=XgPAaBYr
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories