Technology

Star expands into video gaming league

MUMBAI: Pan Asian broadcaster Star has announced the formation of a three-party joint venture with DirecTV and BSkyB to invest in the Championship Gaming Series (CGS), the first international professional video gaming league.













CGS offers players the chance to become professional gamers and win cash prize money through a series of online competitions, regional qualifying events in North America, Latin America, Europe, the Middle East, Asia and Australia and an international World Championship final in the US.

 

In Asia, CGS will host a series of qualifying events in China, South Korea, Australia and Dubai prior to the CGS Regional Championship to be held in October. Four teams of ten players will be selected to represent Asia at the CGS World Championship in Los Angeles in November.


Star will produce content for the Asian series and will have access to footage from global CGS events. It will broadcast the League on its channels, which have a reach of over 300 million viewers across Asia.

 
Star COO Laureen Ong said, “We believe that the league’s reality-competition format and vigorous elimination process will have a mass appeal and provide viewers - gamers and non-gamers alike – an unprecedented viewing experience.”

CGS commissioner Andy Reif said, “With a large and fast growing portion of the world’s gamers residing in Asia, this region will be pivotal for the growth and development of CGS. We very much look forward to developing the popularity of this sport and we are confident that with its vast resources across the region, Star will play an integral part in the launch and ongoing success of the league.”

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