Star Cricket ties in WWIL, eyeing Hathway deal to sum up distribution

NEW DELHI: ESPN Software India today signed a deal with Zee Group‘s cable arm WWIL for the broadcaster‘s latest channel Star Cricket. The deal with WWIL is for Delhi, Ludhiana and Chandigarh region, where the channel would be distributed by the MSO.

This takes forward the aggressive distribution work that the premier cricket channel is undertaking, and on the face of market reports that subscribers are not interested in paying for the channel, company sources claimed that this proves otherwise.

ESPN Software, which yesterday tied up also with TataSky, has already concluded a deal with WWIL Mumbai and Kolkata earlier.

Company sources said that major MSO Hathway is the only one left so far, but expects that with InCable having inked the deal, other MSOs would be bound to follow.

Though the company has said it is giving the channel at Rs 28 per subscriber per month, it is not revealing the details on whether it is a subscription based or minimum guarantee one.

The difference between WWIL and the other two major national MSOs, Hathway and InCable, company officials say, is that while the other two make a single deal which is valid for the entire country, WWIL operates through fully owned subsidiaries in most cities.

Hence, the individual companies under the WWIL banner are signing up separate deals, of which Star Cricket has bagged two more important ones.

Star Cricket is now available across all major platforms nationally including all Cas notified areas. In the non-Cas areas, the broadcaster has already signed deals with leading MSOs as too multiple independent operators across the country, a company official said.

With this, Star Cricket is now available across all major cities of the country. As of today, Star Cricket‘s penetration has reached more than 75 per cent of the reach of ESPN and Star Sports in the country, company officials claim.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories