Technology

Sony to unveil HD offerings at BroadcastAsia2012

MUMBAI: Sony will unveil its latest technologies aimed at building on the success of its ‘Believe HD and Beyond’ vision at the television technology trade event BroadcastAsia2012 in Singapore in June.


Sony is using BroadcastAsia as a platform for customers to learn more about how it is shaping the future of the industry, by putting image quality at the heart of its very latest developments in 4K, 35mm and OLED.


Sony India senior manager of content creation solutions, professional solutions division Ryo Makino said, “As an engine of growth in the region and its broadcast industry at a point of rapid migration towards HD and digitalisation, India remains as a key market for Sony. Many of our customers from India visit us at BroadcastAsia as it offers a great opportunity to be among the first in Asia to experience Sony’s latest technologies --we are excited to showcase what we have to offer this year from HD cameras, large sensor camcorders and affordable live production to digital-based technologies for workflow transformation and not to mention our groundbreaking series of OLED monitors” .


At BroadcastAsia2012, Sony will show that its ability to innovate has been fuelled by customer insights and by bringing the audio-visual and the digital worlds closer together.


The key announcements Sony will make at BroadcastAsia2012 are:


Both the HDC-2000 and HDC-2550 deliver picture the broadcast industry,” said Makino.


Moving towards HD digital file-based workflow


The broadcast and content creation industry is underway in its transition to digital workflows, which is transforming efficiency in operation. Sony has expertise in providing not just a product in a box but different products that come together to make an efficient workflow ‘solution’.


“India’s broadcast industry is moving towards a digital workflow and Sony is playing a strong role in helping its customers transition to file-based workflow through products and solutions such as XDCAM, which is the industry’s trusted and well known broadcasting format,” said Makino.

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