Sony LIV is now on Windows Phone 8, Windows 8 PCs and tablets

MUMBAI: Sony LIV, Multi Screen Media (MSM)‘s premium video-on-demand (VOD) service will now be available for Windows 8 App Store for Phone, Laptop, Desktop and Tablet. Sony LIV platform comprises of 18 years of rich and exclusive content from Sony's stable, covering genres including drama, comedy, thriller, reality shows and many more. Viewers have the privilege of watching their favourite shows from Sony, anytime and from anywhere.

Sony LIV offers a user experience through various innovative features. Users can use the Mood Wheel on Sony LIV to watch their favourite video as per their mood/genre; they can create playlists of their choicest of shows through My Q and be rewarded as a LIV Guru, by consuming Sony LIV content. In addition to original complete content, Sony LIV also offers short content formats like Catch-up episodes, Quickisodes and Short crunch episodes.

Nitesh Kripalani says Sony LIV believes in leveraging consumer insights to reach out to viewers in the most effective way possible

Speaking on the development, Sony Entertainment Network executive VP - New Media, business development and digital/syndication Nitesh Kripalani said "We chose Windows 8 platform owing to the customer base it caters to. At Sony LIV, we believe in leveraging consumer insights to reach out to viewers in the most effective way possible. Our key goal is to be available wherever our user is."

Microsoft Corporation India Windows Phone business director Vineet Durani commented, "The Sony LIV app leverages the signature rich and immersive Windows Phone UI to deliver innovative and engaging video on demand entertainment to users. We are excited to add this app to the fast growing Windows Phone Store. The Sony LIV app is now available on the Windows store too catering to the fast-growing set of tablets, laptops and other devices running the Windows 8 operating system."

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