Technology

Sony forays into tablet category in India

MUMBAI: Sony has marked its entry in the Android tablet category in India with the launch of Tablet S and P.


The tablets promise to deliver the combination of hardware, content and network with seamless usability for a high-quality, engaging entertainment experience.


In India, Sony has collaborated with local content developers to design applications for the Indian consumers. Priced at Rs 33,990 and Rs 36,990 for the 3G + Wi-Fi version, Sony Tablet S and Tablet P will be available starting Mid-January 2012 across 500 stores.


"Sony Tablet exemplifies our strategy of combining hardware, software and network services. It offers customers a device which meets their demand for seamless, on-the-go access to the internet, digital entertainment content and social networking services," Sony India MD Masaru Tamagawa said. "IT Market in India is growing at a very fast pace and we expect the tablet to gain rapid momentum in the near future. At the moment, we want to build a strong business foundation for Tablet."


Sony Corp deputy president- Vaio and mobile business group Hideyuki Furumi added, "Sony is committed to deliver a great user and entertainment experience that will inspire and spark everyone‘s curiosity. The ultimate on-the-go entertainment hub, Sony Tablet is fitted with numerous thoughtful features and applications. Powered with the latest Android operating system, it is built to appeal to a cross section of users from avid gamers, busy professionals, thrill-seeking youngsters or multi-tasking homemakers."


‘Sony Tablet‘ devices are differentiated from all other tablet devices with its asymmetric design that shifts the center of balance to one side. Sony Tablet S has a wedge-shape, similar to a magazine that‘s been folded over. It has dual screen, one can watch video on one screen while using the other to control it or while using the other screen as a keyboard.


They offer both quick view and quick touch capabilities. There is HD Flash video playback. Also, latest games featuring high resolution graphics are handled with aplomb.


Sony Tablets are the first series of PlayStation Certified. They, wirelessly connect to DLNA compatible devices, including Bravia televisions. A built-in infrared sensor also allows Sony Tablet S to function as a remote control for any number of devices, including TVs, stereos.


Sony tablets are equipped with special applications like: Videochaska- offers latest episodes of shows from Sony Entertainment Television and SABtv with interactive social sharing feature. Star Player is a premium online video-on-demand service. It offers Indian video entertainment on multiple digital devices to users for a beyond TV experience anywhere and anytime. Big Flix is a premium Movie on Demand entertainment destination for full length movies across different languages and genres. Sony Tablet users will be upgraded to BigFlix+ membership where in the entire catalogue of 500+ movies will be available for them. (Free 2 months subscription). With BollywoodHungama.com, its users will get access to latest Bollywood news, films, hindi songs and movies online. Meragana.com offers the library of Indian Karaoke Music. (Free 1 month subscription).


Sony Tablets will be available in 500 stores including Sony Center, Vaio flagship stores, organised IT channel, national retailer and mobile stores.


Also on sale are accessories for the Tablet, ranging from screen protector, cradle, cover, leather carrying case, USB adapter cable, safeguard, shell, AC adapter and Bluetooth keyboard.

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