Technology

Sony, Discovery, Imax to launch 3Net on 13 February

MUMBAI: 3net, the joint venture television network from Sony Corporation, Discovery and Imax, have announced that DirecTV will be the first distributor to launch 3net, the 3D network on 13 February.


3net will initially be available to millions of DirecTV customers across the country.
 
3net will have content like China Revealed and Forgotten Planet, in addition to the world 3D television premiere of Into The Deep 3D. Throughout February, the network will offer 3D series and new programme debuts every night.


3net will deliver 3D content to the marketplace and thus look to serve as a driver for consumer adoption of in-home 3D entertainment. The partnership’s commitment to the emerging 3D market is historic, with plans for the channel to offer viewers the largest library of native 3D entertainment content in the world by the end of the year.


3net president, CEO Tom Cosgrove said, “Today’s announcement marks the culmination of a dynamic collaboration, and we are very proud of what has been accomplished in the seven short months since the network began its development. DirecTV is the leader in meeting consumer demand for video entertainment and has clearly been an industry innovator in 3D. We are proud to partner with DirecTV on this historic launch and bring compelling, original 3D programming and key content from our partners to DirecTV subscribers across the country on a 24/7 basis.”
 
DirecTV executive VP, content strategy and development Derek Chang said, “Quality 3D programming is vital to the success and increased adoption of the technology, and with industry leaders like Discovery, Sony and Imax making a commitment to this category, it is clear that 3D is here to stay and is only going to get better. We are excited to be the first distributor to announce the launch of 3net and we look forward to continuing to provide our customers with the largest and most compelling 3D programming lineup available.”


China Revealed is an hour-long series exploring the thronging cities, epic vistas and spiritual heartlands of China.


Into The Deep 3D is an Imax special that takes audiences on a spectacular three-dimensional exploration of the undersea world. Using the IMAX 3D camera in its underwater housing for the first time, this film captures marine life and underwater vistas.
 

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