Technology

Sony Creative Software showcasing new technology at Nab

MUMBAI: Sony Creative Software, a global provider of professional editing and authoring applications, has announced new innovative audio and video editing tools for professionals set for release this summer.


The latest additions to the Sony Creative Software product line include: Spectral Layers, an audio editing platform featuring precise sound shaping capabilities and a unique visual workflow; and ThemeBuilder for Vegas Pro, a plug-in that enables intelligent template building for professional video projects. Both products are scheduled for technology demonstrations in the Sony booth at the on-going technology trade event Nab in Las Vegas.


Sony Creative Software VP of global marketing Dave Chaimson said, "Now more than ever, video editors require robust editing tools like ThemeBuilder to automate repetitive tasks while retaining complete control over their projects. ThemeBuilder for Vegas Pro is one of the only plug-ins available that takes an existing timeline and develops a reusable theme, giving users the ability to quickly exchange media without wasting valuable production time. On the audio side, Spectral Layers redefines what can be accomplished in the editor‘s suite by giving users the ability to reach directly into and operate on waveform spectra. Spectral Layers holds universal appeal for audio mastering engineers, sound designers, archivists, and professionals who demand deep, intelligent audio analysis tools."


ThemeBuilder was developed by NewBlue, a California company known for its ability to merge art with technology. NewBlue has been offering a range of digital media technologies and products to the creative community since 2001.


NewBlue chief alliance officer Paul Devermann said, "Our partnership with Sony Creative Software continues to expand and yield significant rewards for our customers. NewBlue‘s ThemeBuilder software running in Vegas Pro will deliver an unprecedented workflow enhancement, offering even more creative options for video editors who depend on it for its robustness and ease of use."


Spectral Layers was created by Paris-based Divide Frame, a developer specialising in software designs that bridge the gap between emergent technologies and broadcast professionals.

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