Technology

Solutions Digitas splits into two arms

MUMBAI: Underlining the growing relevance of digital advertising in India, Publicis Groupe’s Solutions Digitas India has split into two arms, creating in the process a digital focus agency.


Digitas India will offer digital creative, technology, strategic planning and CRM services. As a complement to Digitas India, and a part of the VivaKi proposition, Solutions India will offer experiential marketing, retail and trade marketing services.


Kanika Mathur has been made the president of Digitas India. She will report to Digitas APAC president of network operations Vincent Digonnet.
 
Digitas International president Stephan Beringer announced the split of Solutions Digitas in India into two separate units. Both Digitas India and Solutions India will be complimentary and remain under VivaKi portfolio.


With sister agencies Starcom MediaVest Group, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe‘s VivaKi -- a digital knowledge centre.


Digitas India is aiming to leverage expertise in five core areas: strategy and planning, content and creative, technology, media, and analytics and CRM.


Beringer said, “The market in India is approaching a technology tipping point, and digital services will increasingly become an
in-demand expertise.”
 
Stated Digonnet, “Our digital communication in India has reached a point where it needs to be focused in a specific and specialised entity to deliver the results expected by both our multinational and national clients.”
Mathur added that they are expecting a 30-40 per cent year-on-year digital spending growth in India.


“By officially declaring the purpose and focus of Digitas India, we are further strengthening our network offering and establishing a clear accountability to ourselves and our clients. Furthermore we already are one of the top three digital agencies in the market in size, and we need to start being recognised as such,” Digonnet concluded.
 
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Bruce%20Chatterley_1.jpg?itok=cyBeUOOm
Senet-SenRa tieup to help CSPs & MSOs for India IoT opportunities

MUMBAI: Senet, the first and fastest growing provider of secure, public, low-power wide-area networks (LPWANs) and Managed Network Services for Internet of Things (IoT) applications supporting the LoRaWAN™ protocol, has announced that it has partnered with SenRa Tech Pvt. Ltd., a Low-Power Wide-...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Virtual%20Reality.jpg?itok=0WLy4HcD
Virtual screens to start replacing TVs & theaters in a year, consumers expect: Ericsson

MUMBAI: Ericsson ConsumerLab has reported that seven out of 10 consumers believe that virtual reality (VR) and augmented reality (AR) will become mainstream in media, education, work, social interaction, tourism and retail. Consumers expect virtual screens to start replacing televisions and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/16/Untitled-1.jpg?itok=jLZTMoKT
TV & mobile electronics: Domestic prod leaves $ 300bn gap for import

NEW DELHI: The demand of electronic products in India is expected to expand at a compound annual growth rate (CAGR) of 41 per cent during 2017-2020 to reach $ 400 billion by 2020, but the government has to help domestic production.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/15/Anurag%20Dixit.jpg?itok=nEZIRFpy
Principals discuss 'emotional wellbeing' through Teno App

MUMBAI: Teno App, India’s leading free-to-use mobile app for schools, is organizing a panel discussion where reputed educationists will deliberate on the role of educators in promoting emotional wellbeing amongst school students. This panel discussion will also be the first initiative as part of...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/13/Suneet%20Singh%20Tuli-800x800.jpg?itok=AzASKx-S
India uses low-cost Net-enabled devices, Datawind leads: CMR

NEW DELHI: Low rate providers of Internet and tablets DataWind Inc. has claimed the top slot with 34.2 per cent market share in 1Q’ CY 2017, followed by IBall and Samsung at 16.3 per cent and 14.7 per cent, respectively.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/stb.jpg?itok=iK2P5qOy
GST on set-top boxes & optic fibre down to 18%

The Goods and Services Tax (GST) for set top boxes has been reduced to 18% from the previously announced 28%.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/Esri%20India.jpg?itok=80wUDzHT
Yoga-Day App by Esri India

MUMBAI: Ahead of the International Yoga Day, Esri India, country's leading Geographic Information System (GIS) Software & Solutions provider, has announced the availability of an app to help yoga enthusiasts locate a Yoga Centre and join the International Yoga Day celebrations on 21 June. This...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/10/Pranab_Mukherjee-selfie-daughter.jpg?itok=W6ck33B4
Govt launches 'selfie with daughter' mobile app

NEW DELHI: A new mobile app to shoot ‘Selfie with Daughter’, carrying forward a message given by the prime minister Narendra Modi in one of his ‘Mann ki Baat’ broadcasts on All India Radio, was launched in the capital by the president Pranab Mukherjee.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/09/tcs.jpg?itok=USNopNbu
TCS launches BaNCS app development kit

Digital tech is empowering businesses to get things done interactively and instantaneously. It is increasingly becoming critical for financial institutions to have architectures that will enable continuous availability of data, systems, applications and business processes.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories