Technology

Soccerex Forum to have special session on digital media in footbal

MUMBAI: Soccerex European Forum, to be held from 30-31 March in Manchester in the UK, will this year feature a special session on Digital Media in football with representatives from Nike, Konami, Facebook and Lionside.


The session, titled ‘Digital Media: The Changing Face of Fan Interaction’, will feature a series of interactive presentations looking at how digital media has moved the goalposts of fan engagement and the different challenges and opportunities presented to the football industry by the new media landscape.
  
The presentations will be made by Facebook head of Mid Market Sales Europe, Middle East and Africa Rick Kelley, Konami head of online business development Florian Stronk and Nike Football Global Digital Lead Mario Turza.


Stronk said, “The European Forum is a great opportunity for us to present our involvement in football, including but beyond the gaming aspects that Konami has been known for. It is a rapidly changing business field for license owners as well as for sponsors. This session should bring everyone up to date and will surely provide interesting insights into the rapidly evolving monetization and promotion opportunities in the digital space.”
 
The panel is part of a conference agenda covering topics including the success of the German football model, financial equality, commercial challenges to differing sized clubs and Eastern Europe’s upcoming tournaments and market development.

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