Sky Italia crosses 5 mn subscriber mark

MUMBAI: Sky Italia has announced that it has exceeded five million customers reaching 15 million people across Italy.

Since its launch in July 2003, Sky has established itself as Italy‘s most comprehensive multi-channel TV platform.

The company has delivered subscriber growth by consistently investing in programming, providing customers with an increasing choice of entertainment and a better viewing experience.
Sky has broadened its product offering and driven innovation in the Italian TV market. It has pioneered high definition broadcasting. Today more than two-thirds of all Sky subscribers take HD TV, while one-in-three take the MySky PVR,� the company said.

The company recently launched Sky Go, a new service that enables customers to watch live TV on the move via tablet devices. Another first has been the launch of Sky3D, Italy‘s first TV channel with 24 hour 3D programming.

Sky’s initiatives include:

SkyTG24 – Italy‘s most respected all-news channel
SkySport – evolutionizing the way live sports is broadcast, offering customers a unique viewing experience. This has contributed to not only the growth of Sky but also to the growth and development of the Italian football and sports industry.

Original programming – Productions such as �Romanzo Criminale’ have set a new standard for storytelling while SkyCinema is the leading supporter and promoter of the Italian film industry.

Sky Italia chairman and News Corp deputy COO and chairman and CEO, International, James Murdoch said, "It is a great achievement to be chosen by over five million Italian families. It is to the credit of Sky‘s first-class management team that the company has continued to deliver against a tough economic environment and I would like to thank Tom Mockridge, who led Sky Italia since its inception, for his contribution."

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