Technology

Sky, Google unveil broadband alliance













MUMBAI: UK pay TV service provider BSkyB and the world‘s most valuable media firm Google have announced plans to work together in bringing ground-breaking web-based services
to Sky‘s community of broadband internet customers.


The set of multi-year agreements sees two of innovators in technology and entertainment join forces to create a customised experience for Sky Broadband customers.

 

Sky will be Google‘s first partner globally to deploy Google‘s suite of search, advertising, communications and video services, all of which will be tailored and branded for Sky‘s fast-growing broadband platform. Sky aims to ensure that
its broadband customers enjoy the best possible online user experience with customised access to the full benefits of Google‘s evolving suite of innovative products for PC, TV and mobile.


Sky and Google will collaborate in three areas:


Video: Sky will launch a multi-platform User Generated Video (UGV) portal powered by the first global deployment of Google‘s syndicated video content tools. The site will allow users to edit, upload and share their own video content, including the facility to upload and download from a mobile phone. The UGV portal will form part of a content-rich experience for Sky Broadband customers that will enhance the appeal of Sky‘s broadband services, build community and promote Sky content to online audiences.


Communications: Sky Broadband customers will enjoy access to an online communications platform. This will include a fully customised version of Google‘s email product, ‘Google Mail‘, which will use the popular ‘@sky.com‘ email address. Powered by Google with a user interface and functionality customised to Sky‘s unique specifications, the platform will also offer access to key communications applications that attract and deepen relationships with internet users, such as contacts, calendar and instant messaging.


In addition, Sky will explore opportunities to provide further services such as Google‘s VoIP (voice over internet protocol) telephony services, enhanced storage and future product developments.


Search and advertising Google will provide its search tools and targetted search advertising across Sky‘s portfolio of online sites. The two companies will also explore future forms of web, TV and mobile advertising. Revenue generated by click-throughs on sponsored links will be shared between Sky and Google, increasing Sky‘s exposure to the fastest growing segment of the UK‘s advertising market.

 

Sky CEO James Murdoch said, "These agreements will bring Sky customers a valuable set of services from the world‘s leading search company, including cutting edge tools for video sharing and communications. Google has pioneered many of the web‘s most loved and used features, so I‘m delighted that Sky Broadband customers will be the very first
online community to enjoy such unrivalled range and quality as well as a commitment to further innovation.


In a short time, Sky says that it has emerged as an effective challenger by offering high-quality broadband that offers greater value than traditional cable and telcos. Sky says that it is on track to build a large and successful broadband business and is increasingly well positioned to participate in the rapid growth of online search and advertising.‘


Google chairman and CEO Eric Schmidt said, "Google is committed to giving people the power to explore, create and communicate. This alliance with Sky brings together two of the most innovative media and technology companies for the benefit of users. We will be delivering exciting new services for Sky Broadband customers all over the UK. We‘re delighted to team up with Sky in one of the world‘s most dynamic markets and we look forward to working together in the years to come."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/j%26j-800x800.jpg?itok=EsJOPXNm
India's startup gets J&J support for maiden device

Ray IoT is creating a non-contact wellness and sleep tracker for babies for which it has received support by Johnson & Johnson and HAX. Ray IoT will be introducing its product at the Consumer Electronics Show (CES) in Las Vegas 5-8 January. This is the first time a startup from India has been...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Anita-Ganti_0.jpg?itok=hWjR3ACM
Wipro middleware powers integration-ready Hisense 4K; supports HD-PVR features

MUMBAI: Wipro Limited, a leading global information technology, consulting and business process services company, announced that its Digital TV Middleware solution has successfully enabled Hisense 4K TVs in Japan. Hisense Co. Ltd. is a multinational white goods, brown goods and electronics...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Richard-Weissbourd.jpg?itok=v93F_Cyu
Harvard Research on kids to kick off Kidscreen Summit 2017

TORONTO: Kidscreen is thrilled to announce that Dr. Richard Weissbourd, director of the Human Development and Psychology programme at Harvard University, will open 2017’s biggest event for leaders in children’s entertainment with the presentation of a new research study exploring why and how we...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/TCL.jpg?itok=Mxc9zE5S
TCL reveals new TVs with top tech featuring Dolby vision

TCL reveals newLAS VEGAS: TCL®, one of the world’s largest and America’s fastest-growing television brand, today announced an innovative portfolio of new products at the 2017 International Consumer Electronics Show (CES). The latest additions feature Dolby Vision™ high-dynamic range (HDR)...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/04/Steeve-Huin.jpg?itok=tFzx1Eeh
Irdeto joins Frog by Wyplay community to offer integrated security solutions

LAS VEGAS: Irdeto, the world leader in digital platform security, today announced a new licensing agreement with Wyplay to join more than 140 companies in the Frog by Wyplay community, which offers software to operators to provide an innovative TV experience. Through the new partnership, Irdeto and...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/03/CES-2017.jpg?itok=odmNUzNq
CES 2017 promises most diverse event experience in 50-year history

ARLINGTON, VA: To celebrate 50 years, CES® 2017 is poised to be bigger, bolder and more varied than ever before. With a record-breaking footprint of more than 2.6 million net square feet of exhibits, CES 2017 will feature new marketplaces, more than 850 first-time exhibitors, seven keynote...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/20/Alain-Louchez.jpg?itok=AMB6Cnxv
IoT conversations will promote interoperability: NASSCOM, Georgia Tech tie up

NEW DELHI: The National Association of Software and Services Companies (NASSCOM) and the Georgia Tech Advanced Research Corporation (GTARC) joined to advance Internet of Things (IoT) and fostering IoT-based innovation through the development of a conducive ecosystem in India.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/ATTO_0.jpg?itok=SvBSbt35
ATTO certifies Gen 6 Fibre Channel HBAs with Quantum Storage

MUMBAI: ATTO Technology, Inc., a global leader of storage, network connectivity and infrastructure solutions for data-intensive computing environments for nearly 30 years, has announced the successful testing and certification of its new Celerity™ 16Gb Gen 6 Fibre Channel host bus adapters (HBAs)...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/17/Rahul%20Nehra.jpg?itok=mP6RbVf2
Friend MTS-Castle Media to tackle Bollywood's digital piracy using unique watermark tech

MUMBAI: Piracy is a serious challenge to the entertainment industry in India. In fact, according to the Motion Pictures Distributors Association of India (MPDA), India country is infamous for having one of the highest rate of video piracy in the world. Lack of stringent IP protection laws to...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories