Technology

Sky, Google unveil broadband alliance













MUMBAI: UK pay TV service provider BSkyB and the world‘s most valuable media firm Google have announced plans to work together in bringing ground-breaking web-based services
to Sky‘s community of broadband internet customers.


The set of multi-year agreements sees two of innovators in technology and entertainment join forces to create a customised experience for Sky Broadband customers.

 

Sky will be Google‘s first partner globally to deploy Google‘s suite of search, advertising, communications and video services, all of which will be tailored and branded for Sky‘s fast-growing broadband platform. Sky aims to ensure that
its broadband customers enjoy the best possible online user experience with customised access to the full benefits of Google‘s evolving suite of innovative products for PC, TV and mobile.


Sky and Google will collaborate in three areas:


Video: Sky will launch a multi-platform User Generated Video (UGV) portal powered by the first global deployment of Google‘s syndicated video content tools. The site will allow users to edit, upload and share their own video content, including the facility to upload and download from a mobile phone. The UGV portal will form part of a content-rich experience for Sky Broadband customers that will enhance the appeal of Sky‘s broadband services, build community and promote Sky content to online audiences.


Communications: Sky Broadband customers will enjoy access to an online communications platform. This will include a fully customised version of Google‘s email product, ‘Google Mail‘, which will use the popular ‘@sky.com‘ email address. Powered by Google with a user interface and functionality customised to Sky‘s unique specifications, the platform will also offer access to key communications applications that attract and deepen relationships with internet users, such as contacts, calendar and instant messaging.


In addition, Sky will explore opportunities to provide further services such as Google‘s VoIP (voice over internet protocol) telephony services, enhanced storage and future product developments.


Search and advertising Google will provide its search tools and targetted search advertising across Sky‘s portfolio of online sites. The two companies will also explore future forms of web, TV and mobile advertising. Revenue generated by click-throughs on sponsored links will be shared between Sky and Google, increasing Sky‘s exposure to the fastest growing segment of the UK‘s advertising market.

 

Sky CEO James Murdoch said, "These agreements will bring Sky customers a valuable set of services from the world‘s leading search company, including cutting edge tools for video sharing and communications. Google has pioneered many of the web‘s most loved and used features, so I‘m delighted that Sky Broadband customers will be the very first
online community to enjoy such unrivalled range and quality as well as a commitment to further innovation.


In a short time, Sky says that it has emerged as an effective challenger by offering high-quality broadband that offers greater value than traditional cable and telcos. Sky says that it is on track to build a large and successful broadband business and is increasingly well positioned to participate in the rapid growth of online search and advertising.‘


Google chairman and CEO Eric Schmidt said, "Google is committed to giving people the power to explore, create and communicate. This alliance with Sky brings together two of the most innovative media and technology companies for the benefit of users. We will be delivering exciting new services for Sky Broadband customers all over the UK. We‘re delighted to team up with Sky in one of the world‘s most dynamic markets and we look forward to working together in the years to come."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Ramki%20Sankaranarayanan.jpg?itok=sl1eoK_J
Hotstar tech partner Prime Focus signs deals with Turner & sports broadcasters

MUMBAI: India's Prime Focus, which was recently in news for admitting and plugging the leak of an upcoming episode of Game of Thrones to be broadcast by its partner Star India's Hotstar, has signed technology deals with prominent traditional and digital broadcasters. A link to view Episode 4 of...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/12/apac.jpg?itok=bF0asHD5
APAC may lead US$ 6-bn b'cast equipment market growth by '23

The global broadcast equipment market is expected to expand from USD 4.38 billion in 2017 to USD 5.82 billion by 2023, at a CAGR of 4.87 per cent between 2017 and 2023.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/31/Jaco%20Du%20Plooy.jpg?itok=sIMqVukw
Irdeto's Cloakware to safeguard tech brands

MUMBAI: Irdeto, a leader in digital platform security, has announced the launch of its next-generation Cloakware™ Software Protection solution. Designed for the world’s largest and most innovative brands, the solution provides resilient and durable protection against cyberattacks.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/31/Untitled-1_1.jpg?itok=hNcifMd6
TV channels get unique AI: Zone TV & Ooyala partner Microsoft

MUMBAI: ZoneTV, taking a quantum leap forward in the linear TV experience, will utilize media logistics tools from Ooyala, a global provider of video monetization technology and services, plus Video Indexer, part of Microsoft Cognitive Services, to automate the curation of content of a first-of-...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/29/harsh-vardhan.jpg?itok=P9-7bLs-
From lab to end-user: India launches TV, radio & FB integrated server 'Sagar Vani'

The India government, in order to effectively disseminate ocean-related advisories from the lab to the end-user, has developed 'Sagar Vani'.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Michael%20Hawkey.jpg?itok=35fg5o6z
Japan's KDDI adopts TiVo’s remote-recording service

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that KDDI Corporation, a leading Japanese telecommunications provider, has selected TiVo’s remote recording service for G-GuideÒ and will also implement new voice control features to deliver one of...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Kalli_Purie-Subrat_Kar.jpg?itok=077b2Tdu
AajTak topples Times of India as the top news video page on Facebook

New Delhi, 13th July 2017: AajTak-India’s No.1 News channel- has also topped the rankings on the digital space by becoming the most popular on social network for continuous 3 months with over 29.7 million video viewership on Facebook in May, 2017. By crossing this monthly viewership mark, AajTak...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/11/samir%20armaly%20tivo.jpg?itok=bykYFSL3
TiVo renews IP licence with Foxtel, deliver ultimate experience in Australia

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Foxtel, Australia’s leading pay-TV platform, has signed a multi-year intellectual property (IP) licence renewal. This agreement offers Foxtel ongoing access to TiVo’s industry-leading...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/App-Annie.jpg?itok=hCYCsP8J
India tops in avg app downloads per month

NEW DELHI: A new study shows that Indians led in the number of apps downloaded per month in the first quarter of 201

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories