Siti Cable signs up rev share pact with 55% of its LCOs

NEW DELHI: Siti Cable Network Limited (formerly known as Wire and Wireless (India) Limited (WWIL)) Friday claimed to have executed Digital Addressable System (DAS) Interconnect agreement with about 55 per cent of its local cable operators (LCO) as part of its commitment for timely implementation of digitisation in top metros across India.

Following the Siti Cable initiative to offer carriage revenue share with LCOs, the latter were enthusiastic with the revenue sharing arrangement and this led to this positive contribution and support to the company, a statement said. This Interconnect arrangement will allow cable operators to provide the encrypted TV channels signals to the subscriber.

The progress in execution of LCO Interconnect agreement is slowing down as other MSOs are not pushing for agreement execution on the ground. Siti Cable is the only MSO to execute these many agreements.

With less than one month to go for first phase of digitisation of cable TV networks in metros, the company is actively engaging the LCOs for smooth migration to digital regime. The company has provided "Own Your Customer " Management system which is designed for LCOs to handle subscriber related transaction on their own includes activation, deactivation, up gradation , down gradation, billing , payment, account statement, packaging, complaints etc.

The objective behind developing such Subscriber management system is to empower the cable operator. It will help cable operators to provide better and prompt services to his subscribers on digital platform. The SMS system can be accessed by cable operators on Mobile Phone, Tablets and PC/ Laptop.

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