SingTel’s Amobee acquires 3D ad company AdJitsu

MUMBAI: SingTel-controlled Amobee has bought out AdJitsu, a company that specialises in interactive 3D ads, for an undisclosed amount.

Amobee, a mobile advertising company that was acquired by SingTel for $321 million, hopes to leverage AdJitsu‘s technology to accelerate the innovation of interactive and spectacular 3D mobile ads. It will collaborate with ad networks, premium publishers, brands and agencies
to create engaging and differentiated 3D mobile ad units.

A wholly owned business unit of Cooliris, AdJitsu‘s technology has the ability to transform existing 2D ad assets into interactive 3D campaigns, which result in impressive click through rates and higher revenues for advertisers and publishers.

Amobee CEO Trevor Healy said, "Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads.

Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand. With AdJitsu‘s advanced 3D technology, Amobee‘s mobile ad campaigns feel like mini apps that mobile users look forward to receiving."

Cooliris CEO Soujanya Bhumkar added, "We are thrilled about this acquisition because it impacts the future of mobile display advertising and benefits consumers, publishers and brands worldwide.

Cooliris now doubles down on bringing killer new consumer apps to the market. The new Liveshare is seeing great traction in the market with a DAU/MAU of 25 per cent. With the new Cooliris coming to the market soon, we’ll bring our famous 3D Wall to the world on mobile devices."

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