Sharp launches new range of HDTVs

MUMBAI: Sharp India has launched its latest range of AQUOS Full-Spec High Definition Televisions (HDTV).

The firm says that the television sets employ LCD panels made from the eigth-generation mother glass substrate manufactured at Sharp’s second Kameyama Plant in Japan, which started operations in August 2006.


The features the products have Sharp says include high dynamic contrast ratio and fast response time. The dynamic contrast ratio of 10000:1 enables reproduction of images with enhanced lighting and shadowing. Dynamic contrast detects the source video characteristics and smoothly adjusts the screen brightness accordingly to achieve deeper black level. The 4ms High Speed Response Time reduces the sense of visual lag as a result of high-speed moving images, thus reproducing clean, clear and “easy-on-eyes” pictures.


Sharp notes that the reason for the excellent quality of high-definition signals is high-density information. Therefore, the AQUOS employs Full-Spec HD panel (1920 x 1080) to deliver high-resolution, high-definition picture in its entirety with same quality as the High-Definition signal format (1080i/p). This it says is in contrast to any other high-definition panel (1366 x 768) which delivers only about 50 per cent of the image information.

In addition by applying Multi-Pixel Drive on the LCD panel, each RGB sub-pixel is further divided into two cells, thus having a greater control over color gradation. Viewers get to have a wide viewing angle of 176 degrees from top to bottom and from left to right, which results in greater freedom in viewing position. MPD takes care of light reflection and colour tone changes caused by angled viewing. Reproduction of people’s natural skin color can be enjoyed without white out.

Sharp also states that its proprietary Four-Wavelength Backlight System adds crimson to the three conventional color wavelengths (blue, green and red) enabling the expression of deep red colours which were conventionally difficult to reproduce. It also enables reproduction of neutral colors such as translucent clear natural skin or healthy skin. The Four-Wavelength Backlight System reinforces overall color reproductivity.

Sharp’s TVs are also equipped with Dual High-Definition Multimedia Interface inputs which are compatible with all current and future 1080p sources, such as Blue-ray player or next generation game consoles. With the DVI-I terminal, the LCD TV can also be turned into a marvelous computer monitor.


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