Samsung unveils products to expand in Asian markets

MUMBAI: Samsung Electronics has introduced its 2012 product category with the aim of delivering connectivity and content across all its devices - TV, mobile phones, tablets, Notebook PCs, cameras and home appliances.

The product innovations come under three guiding pillars: Smart Interaction, Smart Content and Smart Evolution.

Samsung‘s growth remains strong in the South West Asian market and has committed investments towards research and development in the region. The South Korean multinational conglomerate retained its leadership position in a number of product categories including flat panel televisions, side by side refrigerators, and colour monitors. It also became the market leader for smartphones for the first time.

India is the regional headquarters for Samsung‘s South West Asia operations.

Says Samsung India MD and Samsung Electronics - South West Asia president and CEO B D Park,"The South West Asia region remains a strong growth market for Samsung and will continue to grow as consumers today lead increasingly dynamic lifestyles, requiring technology and products that will enrich and enhance their experiences. We will continue to ensure that our products are always one step ahead, through new product innovation and continued investment in research and development in the region."

In 2011, Samsung Electronics achieved record sales of $143 billion.

Showcasing its array of new products at the Samsung South West Asia Forum 2012 in Bangkok, the company presented Galaxy Tab 310 (7”), the first series to run on the Android 4.0 operating system, which is also referred to as Ice Cream Sandwich. Available in 3G and Wi-Fi versions, the Galaxy Tab 310 device is launching across different markets in South West Asia, starting April.

It will be launching the second generation of Samsung’s Notebook Series 9. The new Series 9 is 21 per cent thinner and 28 per cent smaller than its predecessor. The notebook has Intel Core i7 Processor and Samsung solid state drives (SSD).

Samsung also announced its mono laser multi-function printer, the SCX-3406FW. The printer’s state of the art ‘ecobutton’ will reduce overall print costs by more than 20
per cent. The device also comes set with a downloadable mobile print application, enabling customers to print and order items from the convenience of a single smart device, such as PCs, mobile phones and tablets.

For 2012, Samsung will expand the use of innovative features in its home appliances in Asia. The company is approaching this by investing in the development and launch of new products that push boundaries, in the present and future, through three pillars: Eco, Space and Smart Future.

Keeping its Asian consumer needs in mind, Samsung also applied various space technologies to its newest product line. "With refrigeration and food storage, the vast majority of Asian consumers are experiencing restrictions and limitations when using their fridge freezers. To help minimize these space constraints, Samsung developed the SBS refrigerator which not only fits well with their kitchen line but gives 890-liter capacity, India’s largest to date," the company said.

Delivering on the Smart Future vision, the new ‘Top Load’ washing machine is equipped with Samsung’s Wobble 3D Technology which saves water consumption by up to 30 per cent and eliminates tangles and prevents fabric damage caused by friction. Developed specially for the Indian market, the washer is equipped with special functions such as Sari Course which enables consumers to gently wash their Saris.

Samsung has introduced a full line of smart cameras and camcorders with the new Smart Wi-Fi technology. With Wi-Fi Direct, photo enthusiasts can link their camera to a phone or tablet for photo sharing across platforms like Facebook, YouTube or Picasa.

The ES8000 LED TV features the slim bezel Samsung first introduced in 2011, complemented this year by a new matching arch flow stand and an increased screen size of up to 75 inches. Inside, a dual-core processor powers the ES8000, allowing users to multitask by surfing the web while using or downloading multiple apps simultaneously.

"A variety of content is also available through Samsung Apps, the industry’s preferred TV apps platform," the company said.

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