Samsung launches two SmartPhones; TVC with Aamir to air soon

NEW DELHI: Samsung moblie has launched two smartphones in the Indian market - Galaxy S and Wave.

The handsets are priced between Rs 19,000 and Rs 31,000.

On the sidelines of the launch of the smartphones in the presence of Aamir Khan, Samsung Director (Mobile and IT) Ranjit Yadav said that the new television commercials with the Bollywood actor would be aired shortly.
Khan, who is the brand ambassador of Samsung Smartphones, said he will endorse only those products which fit his image. He also said he would not endorse a product which he does not himself use, and would therefore want to see if the brand actually fulfils the promises it stands for.

The various features of the two phones were introduced in the form of a live conversation between Khan and Samsung VP marketing Asim Warsi, accompanied by an audio-visual presentation.

Apart from other features, the phones have a facility where the subscriber is woken by an alarm and then told of his day?s engagements, thus acting like a private secretary. Reacting to Warsi?s comment that a tall sexy voice would wake him up, Khan added humorously: "A short sexy voice wakes me up everyday at home. So if you have a tall one, it will make life interesting.? 
Earlier, Samsung President and CEO JS Shin said India was a very important market for his company. He said it was estimated that around 40 million touchphones were sold in 2009 and Samsung formed a major part of that.

Talking about India plans, Yadav said that around 2.5 million sets may be sold this year in India and Samsung hoped to get 20 per cent of that in the second half of the year.

He claimed that around five to six per cent of Samsung‘s total turnover every year is spent on marketing and advertising.

The Samsung Wave has been launched on the ?Bada? platform ? Samsung?s proprietary open OS, while Galaxy S functions on the Android platform.

Samsung Wave is the first Smartphone with Samsung?s own proprietary operating system ? bada (which in Korean means ocean). Samsung?s bada platform allows mobile users to simply and easily download an abundance of applications from Samsung Apps, an integrated application store accessible from the device and online. Featuring a wealth of games, social networking, health and lifestyle applications, Samsung Applications give users instant access to a huge choice of mobile experiences.

The Android powered Samsung Galaxy S has the power to enrich people?s lives through its best-in-class services and technologies. It will introduce people to the concept of the ?Smart Life? ? a Smartphone experience that is simple, organized and integrated; one that enriches the lives of users. It features a dazzlingly bright 4-inch Super AMOLED screen, a 1 GHz application processor and Samsung?s latest intuitive TouchWiz 3.0 user-interface (UI), giving users instant access to their mobile lives.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories