Samsung launches two SmartPhones; TVC with Aamir to air soon

NEW DELHI: Samsung moblie has launched two smartphones in the Indian market - Galaxy S and Wave.

The handsets are priced between Rs 19,000 and Rs 31,000.

On the sidelines of the launch of the smartphones in the presence of Aamir Khan, Samsung Director (Mobile and IT) Ranjit Yadav said that the new television commercials with the Bollywood actor would be aired shortly.
Khan, who is the brand ambassador of Samsung Smartphones, said he will endorse only those products which fit his image. He also said he would not endorse a product which he does not himself use, and would therefore want to see if the brand actually fulfils the promises it stands for.

The various features of the two phones were introduced in the form of a live conversation between Khan and Samsung VP marketing Asim Warsi, accompanied by an audio-visual presentation.

Apart from other features, the phones have a facility where the subscriber is woken by an alarm and then told of his day’s engagements, thus acting like a private secretary. Reacting to Warsi’s comment that a tall sexy voice would wake him up, Khan added humorously: "A short sexy voice wakes me up everyday at home. So if you have a tall one, it will make life interesting.’ 
Earlier, Samsung President and CEO JS Shin said India was a very important market for his company. He said it was estimated that around 40 million touchphones were sold in 2009 and Samsung formed a major part of that.

Talking about India plans, Yadav said that around 2.5 million sets may be sold this year in India and Samsung hoped to get 20 per cent of that in the second half of the year.

He claimed that around five to six per cent of Samsung‘s total turnover every year is spent on marketing and advertising.

The Samsung Wave has been launched on the ‘Bada’ platform – Samsung’s proprietary open OS, while Galaxy S functions on the Android platform.

Samsung Wave is the first Smartphone with Samsung’s own proprietary operating system – bada (which in Korean means ocean). Samsung’s bada platform allows mobile users to simply and easily download an abundance of applications from Samsung Apps, an integrated application store accessible from the device and online. Featuring a wealth of games, social networking, health and lifestyle applications, Samsung Applications give users instant access to a huge choice of mobile experiences.

The Android powered Samsung Galaxy S has the power to enrich people’s lives through its best-in-class services and technologies. It will introduce people to the concept of the “Smart Life” – a Smartphone experience that is simple, organized and integrated; one that enriches the lives of users. It features a dazzlingly bright 4-inch Super AMOLED screen, a 1 GHz application processor and Samsung’s latest intuitive TouchWiz 3.0 user-interface (UI), giving users instant access to their mobile lives.

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