Technology

Samsung launches interactive Smart TVs in India

MUMBAI: Samsung Electronics has announced the launch of interactive and intuitive Smart TV models - its flagship LED ES8000 and ES7500 series and the Plasma E8000 series in India.


The new offering from the electronic major aims at breaking the physical boundaries between the consumer and screen. Its new voice control, motion control, and face recognition commands advance the user experience. The new technology enables users to turn the TV on or off, activate selected apps or search for and select content in the web browser, all without touching the remote, the company said.


The smart television series from Samsung feature a built-in camera that recognises movement in the foreground and microphones that recognise voice. It also has Blu-ray home theatre system with Vacuum Tube Amplifier to enrich audio experience.


Samsung India VP and business head- audio visual business Raj Kumar Rishi said, "Samsung‘s global leadership in televisions has rested on our continued thrust on innovation and excellence. In India too, we have been the first to introduce the latest, innovative technology products such as LED TVs, 3D TVs and now 2012 Smart Television series.


"Samsung‘s 2012 TV and AV strategy rests on three pillars: smart interaction, smart content, and smart evolution, and our 2012 Smart television range exemplify the same. I am confident that the new Smart television range will help us create new segments and further fuel the growth of the flat panel television market in India."


Samsung‘s Smart TVs also provide a faster Smart TV experience powered by a new dual-core processor. Its AllShare Play, the essential tie between Samsung‘s products, content and services allows content to be pushed or pulled, regardless of the user‘s location, from device to device and device to cloud for limitless sharing. AllShare Play enables consumers to push content manually to the cloud or pull the content directly from their Smart TV or other mobile devices.


Samsung has strengthened its Smart TV content experience through the introduction of new services. The services allow for easier content sharing among families across TVs and a number of connected personal devices.


The Samsung Smart televisions, including LED and plasma models are priced in the range between Rs 37,700 to Rs 273,000.


Rishi added, "Even as we work towards enhancing the Indian consumers‘ experience by introducing India relevant applications for Smart televisions, we are also introducing new LED television models that have been especially developed for India."


Samsung has launched the EH Series of LED TV in the screen sizes between 26" to 46" across Series 4, 5 and 6. It is priced between Rs 24,000 to Rs 94,900.


It has also launched Blu ray home theatre systems, HT-E6750W and HT-E4550K. While the HT-E6750W is priced at Rs 51,990, the HT -E4550K is priced at Rs 31,990.


Samsung has also launched five DVD home theatre systems, which is available in the price range of Rs 9,690 to Rs 23,990

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